Amazon is set to make its debut in South Africa's e-commerce market in 2024. Sellers can register on Amazon.co.za, offering local businesses a chance to expand and provide a convenient shopping experience. Takealot currently dominates the market, with e-commerce poised for growth as online sales are expected to rise from 2% to around 6.8% due to high internet penetration and shifting customer behavior. However, regulatory challenges, highlighted by the country's competition regulator, pose complexities as platforms like Takealot face regulatory scrutiny.
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