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3 keys to building a successful gaming company in Africa

3 keys to building a successful gaming company in Africa

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#entertainment
The African gaming industry has experienced significant growth in recent years, thanks to the increasing number of mobile phone owners on the continent. However, many gaming studios and publishers have struggled to cater to the unique preferences, languages, and payment systems of Africa's diverse population. To build a successful gaming company in Africa, you must master localisation, infrastructure, and payments.

The African gaming industry has seen significant growth recently, but many gaming studios struggle to cater to the unique preferences, languages, and payment systems of Africa's diverse population. Companies wanting to build successful gaming companies in Africa need to focus on three key areas: infrastructure and regional knowledge, understanding the consumer, and payments. This includes investing in critical infrastructure to support a successful game, understanding the gaming preferences of each region, and integrating digital payment methods used by African gamers within their games. By mastering localisation, infrastructure, and payments, companies can build successful gaming companies in Africa and take advantage of the industry's boundless opportunities.


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