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Amazon Prime Video Shifts Focus Away from Local Originals in Africa and Middle East 🌍📺 🚫

Amazon Prime Video Shifts Focus Away from Local Originals in Africa and Middle East 🌍📺 🚫

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Amazon Prime Video announces a strategic shift, discontinuing support for local originals in Africa and the Middle East to concentrate on European content. This move raises questions about the impact on the streaming landscape in these regions, especially as competing platforms intensify efforts to capture the projected 15 million video-on-demand subscribers in Africa by 2026.

Amazon Prime Video is undergoing significant changes, downsizing its operations in Africa and the Middle East, discontinuing local originals. This move follows the platform's earlier commitment to becoming a major player in Africa's streaming market. The decision may reshape the dynamics of the streaming industry in these regions, providing opportunities for other platforms to fill the void left by Prime Video.


Prime Video's withdrawal from local content production in Africa and the Middle East leaves room for competitors like Netflix, Showmax, and Canal+ to capitalize on the gap and potentially reshape the streaming landscape in the ongoing battle for African viewership.


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