ByteDance Pulls the Plug on LetsChat Messaging App in Africa

ByteDance Pulls the Plug on LetsChat Messaging App in Africa

#social media
Discover why ByteDance's decision to shut down LetsChat, its African messaging app, signals a shift in the continent's digital landscape and what it means for users.

ByteDance, the parent company of TikTok, has announced the closure of LetsChat, its instant messaging app tailored for the African market. Despite initially gaining traction with seven million downloads and a strong user base across Nigeria, Mali, Angola, and Côte d’Ivoire, dwindling popularity led to its demise. With LetsChat disappearing from app stores and reward tasks being discontinued, users are left to ponder the platform's brief but impactful journey.


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