Jia, a blockchain-based fintech company, has raised $4.3 million in seed funding led by TCG Crypto, with participation from BlockTower, Hashed Emergent, Saison Capital, and other investors. The company also secured a $1 million commitment for on-chain liquidity. Jia plans to use the funding to expand its operations in Kenya and the Philippines, and explore new markets in West Africa, Latin America, and Asia. Jia provides affordable financing to micro-businesses using decentralized finance. Borrowers receive tokens as rewards upon repayment, which can be redeemed based on Jia's profits. The tokens can also be used as security for lower interest rates, higher loan amounts, and more flexible loan terms. Jia aims to bridge the access-to-finance gap for small enterprises in emerging markets, which face a significant financing deficit. The company integrates with local partners to tap into customer networks and provide financing programs tailored to specific industries.

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