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Kenya’s Xetova Exploring Market Data Gaps in Africa to Boost Trade Insight Access
Xetova is a Kenyan start-up data analytics company that aims to bridge the gap in market data in Africa and boost trade insight access. The company is building a network of large, medium and small enterprises, which will be tapped to draw insights and foresights on market opportunities and risks. The company's platform leverages data and AI to identify market opportunities for businesses operating in Africa, and it has recently raised $3 million in a seed funding round to further develop its technology and expand its reach across the continent. The company's goal is to help businesses understand and unlock the value of the data they possess and use it to inform solutions for their challenges, demonstrate how it can be harnessed at scale for trade intelligence that can open up new partnerships and bigger markets.
