Kenya-based music streaming service Mdundo has surpassed 36 million monthly active users (MAU) as it deepens its presence in local African markets. By focusing on hyperlocal content, like Kalenjin and Kamba music in Kenya and Singeli in Tanzania, the platform enhances the visibility of regional artists while appealing to advertisers seeking targeted audiences.

• Founded in 2013, Mdundo has grown to become one of Africa’s leading music platforms, providing legal music streaming across the continent.
• The platform listed on the Nasdaq First North Growth Market Denmark in 2020, accelerating its user base to millions of listeners and offering music from 172,000 content creators.
• Mdundo’s hyperlocal strategy supports its mission to increase artist income, projecting royalties payouts between $1.1 million and $1.3 million by 2025. 💰🎶

Mdundo CEO, Martin Nielsen, reaffirmed the company’s commitment to fostering the growth of Africa’s music industry by ensuring fair compensation for artists and helping them achieve financial success through their creativity. 🌍✨

This localized approach also delivers greater value for advertisers, with a focus on specific regional content that aligns with Mdundo’s growth goals and artist support.

Highlights:

• Mdundo prioritizes hyperlocal markets like Kenya, Tanzania, and Nigeria for tailored content development.
• The platform projects over $1 million in royalties for artists by 2025.
• Continues to lead in the African music streaming space, with over 36 million monthly users.

🌍🎵 African music’s future is brighter with Mdundo, empowering artists and connecting audiences like never before!

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