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A Kenyan court has ruled that Meta is the primary employer of content moderators suing the social media giant and its content review partner in Africa, Sama, for unlawful dismissal. The 184 moderators, in the suit filed in March this year, also alleged that Meta’s new content review partner on the continent, Majorel, had blacklisted them on instruction by Meta.

A Kenyan court has ruled that Meta (formerly Facebook) is the primary employer of content moderators who sued the company and its content review partner, Sama, for unlawful dismissal. The court stated that the moderators performed work for Meta, used its technology, and followed its guidelines, making Meta the principal employer. Sama, however, disputed this and claimed to be acting as an agent for Meta. The ruling is a setback for Meta, which has tried to distance itself from the case. The court extended the moderators' contracts, preventing Meta and Sama from laying them off until the case is resolved. The moderators, hailing from various African countries, accused Sama of firing them unlawfully without proper notices and termination benefits. Meta and Sama face two other lawsuits in Kenya, one involving labor and human trafficking allegations and the other related to safety measures on Facebook during the Tigray War in Ethiopia.
 
Read more on <a href="https://techcrunch.com/2023/06/02/meta-found-liable-as-court-blocks-firing-of-moderators/">TechCrunch</a>

Meta found liable as court blocks firing of moderators

Africa Fintech Summit

Benjamindada

EBANX has expanded into eight African countries: Ivory Coast, Egypt, Ghana, Morocco, Senegal, Tanzania, Uganda, and Zambia. The LatAm fintech unicorn is now present in eleven African markets.

Ebanx, the LatAm fintech unicorn, has extended its presence into eight African nations: Ivory Coast, Egypt, Ghana, Morocco, Senegal, Tanzania, Uganda, and Zambia, in addition to its existing presence in South Africa, Nigeria, and Kenya. This expansion aims to connect nearly 1 billion people in Africa, Asia, and Latin America to global brands through technology and local payments.
 
📈 Rising African Digital Commerce
 
Africa presents significant growth opportunities for digital commerce. It's expected that the rate of online shoppers in the region will increase by 10% annually until 2027, with a population exceeding one billion. Mobile phone penetration is high, and mobile payments are on the rise, positioning countries like Tanzania, Ghana, Uganda, and Zambia as "next digital frontiers."
 
💼 Ebanx's Approach
 
Ebanx is starting its operations in these African countries with mobile money and cash-based methods, catering to the local payment preferences. This expansion follows its presence in Latin America and the Caribbean, where cross-border commerce dominates, making it essential for global merchants to adapt to local payment methods.
 
🌴 Caribbean Expansion
 
Ebanx has also expanded into the Bahamas and Jamaica, recognizing the potential of cross-border commerce in the Caribbean. These regions have strong card usage in online sales, with debit cards accounting for a significant portion of digital commerce volume.
 
🚀 Future Growth
 
Ebanx's expansion into Africa and the Caribbean reflects its commitment to connect global brands with local ecosystems, offering tailored payment solutions for each country's unique market.
 
#Ebanx #AfricaExpansion #DigitalCommerce #PaymentSolutions
 
 
Read more on <a href="https://www.benjamindada.com/ebanx-eight-african-countries/">BenjaminDada</a>

Ebanx Expands into 8 African Countries 🌍

TechCabal

Francis Dufay, CEO of Jumia Group, Africa’s leading e-commerce brand, faces the daunting task of turning around the company's fortunes. Despite more than a decade in operation, Jumia continues to incur losses, with no clear path to profitability. The latest earnings report shows a loss of $167 for every $100 earned, making profitability a distant goal.

Dufay, who took the helm in November 2022, inherited a business on the brink of running out of funds with less than $62 million in cash. He has implemented significant cost-cutting measures, including laying off 900 employees and reducing management expenses.
 
Jumia's challenges stem from a fragmented e-commerce landscape in Africa, slowed economic growth in key markets like Nigeria, and a flawed operating model that prioritized geographical scale over value proposition. Despite these hurdles, Dufay is determined to reposition the company for sustainability and growth.
 
His strategy includes focusing on cost reduction, particularly workforce and management expenses. Although these changes have already resulted in a 60% reduction in operating losses, revenue has also declined, and the platform lost 1 million shoppers in the past year.
 
To ensure long-term success, Jumia must shift its focus to platform growth, especially in key markets like Nigeria and Egypt. Increasing marketplace revenue and improving brand perception through marketing and awareness campaigns are essential steps in this journey.
 
Despite the challenges, Dufay remains optimistic about Jumia's potential in the growing African e-commerce market. He believes the company is on the path to recovery and is committed to building the right fundamentals for future success.&nbsp;
 
🚀🛒 #Jumia #AfricanEcommerce #BusinessTurnaround
 
Read more on <a href="https://techcabal.com/2023/09/21/exclusive-inside-francis-dufays-urgent-plans-to-rescue-jumia-the-struggling-amazon-of-africa/">TechCabal</a>

Jumia's Struggles and CEO's Rescue Plan: The Amazon of Africa Faces Challenges 📈 📉

🌍 Africa's creative economy, generating $5 billion in GDP and employing 5 million people, is thriving. These seven platforms are driving transformative change across various creative sectors.

🎨 From art and music to fashion and film, Africa's creative industry is breaking geographical boundaries and providing substantial employment opportunities for talented individuals.
 
📈 With an annual revenue of approximately $4.2 billion, the creative and cultural industry is a significant economic force on the continent.
 
🚀 Technology-driven platforms are playing a pivotal role in empowering African creatives by removing barriers to entry and offering opportunities to create, market, and monetize their talents.
 
💡 These platforms are not just tools; they are catalysts for innovation, empowerment, and economic sustainability within Africa's vibrant creative landscape.
 
Here are the game-changers:
 
1. TalentX: Africa's first film-financing marketplace, enabling investors to fund authentic African content and de-risk creative financing. Unlocking opportunities for creatives.
 
2. Wowzi: Revolutionizing influencer marketing by connecting social media users with brands, allowing ordinary consumers to earn income by sharing brand messages.
 
3. Ananse Africa: Empowering fashion designers and integrating technology into the fashion industry, fostering direct communication between customers and designers.
 
4. AltSchool: Expanding beyond tech skills to include content creation, sales, and music business courses, bridging the talent gap in Africa's creator economy.
 
5. Selar: A versatile e-commerce tool for creators, offering a range of features for marketing and selling products and services globally.
 
6. emPawa Africa: Nurturing up-and-coming artists in Africa, offering mentorship and grants to expand their music careers globally.
 
7. New Comma: A comprehensive social media platform for African creatives to connect, collaborate, gain knowledge, and prosper in the creative industry.
 
These platforms are reshaping Africa's creative landscape, providing opportunities for artists to thrive and connect with global audiences.&nbsp;
 
#AfricanCreativity #CreativeEconomy&nbsp;
 
Read more on <a href="https://www.benjamindada.com/seven-platforms-transforming-africas-creative-industry/">BenjaminDada</a>

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Meta found liable as court blocks firing of moderators

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