Wazoplus - Netflix Ends Free Plan for Kenyan Users, Urging Paid Subscriptions in Ongoing Regional Expansion 📺 🇰🇪

Benjamindada

Netflix Ends Free Plan for Kenyan Users, Urging Paid Subscriptions in Ongoing Regional Expansion 📺 🇰🇪

#business

#consumer markets

#entertainment

#film

#subscription

Two years after the free plan was launched, Netflix disclosed on Monday that it is ending the trial plan, effective November 1. “We definitely learnt a lot from the test,” a Netflix spokesperson told Reuters. “We are going to continue to offer a variety of other plans.”

📅 Starting November 1, Netflix is discontinuing its free plan for Kenyan users after a two-year trial period.

📱 The free mobile plan for Android users in Kenya was introduced in September 2021, aimed at allowing more people to experience Netflix.

🚀 The streaming giant now urges Kenyan users to upgrade to paid plans, with options starting as low as Ksh200 ($1.35) per month.

💰 Netflix had previously reduced subscription prices in Kenya and other African countries by an average of 37% to compete with other streaming services in the region.

🎥 Since 2016, Netflix has invested around $175 million in film content production in sub-Saharan Africa, creating jobs and supporting the creative industry.

🌍 While it hasn't disclosed its impact in Kenya, the company has contributed to the GDP of South Africa, Nigeria, and Kenya and aided the growth of the creative sector.

❌ The discontinuation of the free plan may lead to a decline in Netflix users in Kenya.

📈 Netflix continues its efforts to expand in Sub-Saharan Africa, with this change reflecting its strategy to adapt to the local market.

#Netflix #Kenya #StreamingServices #Subscription

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