Trueflutter is a Nigerian dating app that has transformed from a matchmaking WhatsApp group into a popular platform for individuals seeking serious relationships and marriage. The app, founded by brothers Dare and Ayo Olatoye, has gained over 308,000 users and facilitated over 2.1 million matches, resulting in 44 recorded marriages. Trueflutter targets individuals who are tired of casual dating apps and are ready to settle down. Users can create profiles that include information about their occupation, height, religion, education level, relationship preferences, and passions. The app appeals to an older demographic, with users primarily falling within the age range of 28 to 45. Trueflutter allows users to introduce themselves through audio, providing a more comprehensive view beyond just photos. The app recently introduced a premium version, monetizing its services by charging a monthly fee of 2,900 naira ($6.23). Building an indigenous dating app in Africa comes with challenges related to navigating diverse cultural complexities, but Trueflutter aims to strike a balance between respecting individual cultural nuances while providing a universal experience for its users.

Read more on Rest Of World