Resilient Growth: Africa's Smartphone Market Surges Despite Economic Challenges

Resilient Growth: Africa's Smartphone Market Surges Despite Economic Challenges

#economy
Amidst economic adversity, Africa's smartphone market shows remarkable resilience, with shipments reaching 17.9 million units in Q3 2023, marking a 12% YoY growth. Leading the charge is Chinese giant Transsion, while Samsung faces challenges. Canalys predicts continued growth but anticipates a slowdown in demand next year.

Africa's smartphone market defies economic challenges, experiencing a robust 12% YoY growth in Q3 2023, reaching 17.9 million units. Transsion maintains dominance with a 48% share, while Samsung faces a 13% drop. Xiaomi and OPPO follow, investing heavily in northern Africa. Despite impressive growth, Canalys foresees a slowdown in demand in the coming year due to persistent affordability issues.


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