South African startup Maholla has raised $1.5m in seed funding to scale its viral consumer rewards app. The company allows users to earn rewards by scanning receipts from any store, with rewards coming in the form of instant airtime, in-app games and more. The latest funding round brings Maholla's total funding to date to over $2m, and investors include Castleton Capital, Praesidium Capital Management, the Buffet Group and Galloprovincialis. The company plans to use the funds to deepen its technical capabilities and expand its rewards platform to millions of users. Household brands such as Maggi, Milo and Rama are already benefiting from the company's dataset and targeting capabilities.
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