Sibling Power: WayUp Sports Dominates the Egyptian Sports E-commerce Scene, Eyes Regional Expansion 🇪🇬

Sibling Power: WayUp Sports Dominates the Egyptian Sports E-commerce Scene, Eyes Regional Expansion 🇪🇬

#e-commerce
Meet WayUp Sports, the dynamic Egyptian sports e-commerce platform founded by three athletic siblings, Omar, Mohamed, and Basma Afif. Backed by 35 years of family expertise, WayUp offers a one-stop-shop for performance-based sportswear, featuring 70+ local and international brands. After rapid growth and a recent funding round, the startup sets its sights on regional expansion, aiming to revolutionize the sports gear retail space.

WayUp Sports, founded in 2021 by the Afif siblings, has emerged as a leading Egyptian e-commerce platform for performance-based sports gear. With a focus on diverse and specialized sportswear, the startup manages end-to-end processes, including warehousing, quality checks, sales, and delivery. Leveraging their family's 35 years of B2B sports gear business expertise, WayUp has grown nine-fold, serving over 100,000 customers with 10,000+ products. The recent seed round, led by Beltone Venture Capital and Index Sports Fund, positions the platform for regional expansion into the Arab market.


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