🌟 Shesha, a new South African e-hailing startup, is challenging giants Uber and Bolt by focusing on local knowledge and driver welfare. Founded in 2023, Shesha aims to address safety concerns and improve working conditions for drivers, setting it apart from its international competitors.

🔍 Key Highlights:

• Local Expertise: Backed by the Gauteng Taxi Industry Trust, Santaco Gauteng, and the Gauteng National Taxi Alliance, Shesha boasts an intimate understanding of local conditions.
• Safety First: Shesha verifies the identities of both drivers and passengers, ensuring security and trust on every trip.
• Driver Inclusion: The startup addresses driver grievances by making them feel valued and part of the business, countering the feeling of exploitation prevalent with other e-hailing services.
• Significant Support: Over 13,000 drivers are being onboarded, with the company reporting phenomenal customer uptake in Gauteng, its initial proving ground.

🚀 Future Plans:

• Expansion: While currently operating in Gauteng, Shesha has plans to expand to other provinces, aiming to scale its local-first approach.

💡 Market Impact:

• Competitor Response: Shesha's entry has already prompted competitors to enhance safety measures, including de-platforming unsafe drivers.

Shesha's Unique Edge:

• Competitive pricing and a community-focused approach are Shesha's key differentiators in the crowded e-hailing market. By addressing both safety and driver satisfaction, Shesha is poised to make a significant impact.

"We're committed to making every ride safe and ensuring our drivers feel like a valued part of our company," says spokesperson Nomsa Mdhluli.

🔗 Join the Shesha movement and experience the difference of a local e-hailing service designed for South Africa!

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