Spotify has introduced its AI DJ feature, known as 'DJ', to premium subscribers in 18 African countries, including Nigeria, South Africa, and Ghana. This comes six months after the feature's launch in North America. The AI DJ feature is aimed at music discovery and offers curated music with AI-generated commentary in English. The commentary includes playful banter and contextual information about songs and artists, adding a personalized touch to the listening experience. The feature, still in its beta stage, adapts and refines its selections based on user preferences over time. Xavier "X" Jernivan, Spotify's Head of Cultural Partnerships, is the voice model for the DJ feature. The rollout in Africa includes countries where English is widely spoken, and the feature is accessible through the mobile app's music feed section.
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