🌍 Feed

✍🏿 Compose

🎧 Podcast

How to start an online business
Content writer,I am a tech enthusiates,ever learning and growing my knowledge.  Jun 1, 2023
How to start an online business



   E-commerce has changed the business world into  a digital market.which has been achieved through technological advancements,and increase in small capital start up Businesses.

   There is need therefore a break down of simplified and precise measure to take so as to start up an online business or store



1.Choose what to sell


     this is usually the most difficult task to achieve in starting an online business, because, now there is need to decide by considering several factors,which could include the availability of the product,the desirability of the product e.t.c and this could be a very herculean task.


 2.Evaluate the sellability of your product


    who are the targeted audience for your products and how much are they willing to buy,and at what rate are they buying.its is important that we decide the desirability of the product you want to sell,so as no to invest your capital in products that will stagnate your capital.



3.Availability of the product


   How fast and how easily accessible are your products,don't sell a product that you are not sure where to restock from when you run out of products,and also don't sell products that's their raw materials are relatively scarce.tbis could be detrimental if not thoroughly considered.


4.Thoroughly study your competitors


    Here the SWOT analysis could be very strategic to execute this,so as to have a competitive advantage and not be thrown out of business by your competitors.

 this also helps you to differentiate your business from your competitors business and amplify to your audience the benefits of your own brand overs theirs.


5.Write a business plan

  

     A business plan helps you bring your ideas together,so as to present your business in a much more organized form.it arranges priorities of a business, highlights the mission of the business,thereby showing potential investors and employees the core values of your brand.


6.Choose a business name and logo


   this is aimed at helping you give your brand it's own distinct identity,and also make it easier for your customers to identify and locate your own brand with complications.




   An online business or store can be very easy and yet complicated to start if the right measures are not taken,so build your brand through these precise and yet simplified ways.


Top comments(0)

SEND

You may like this too...

Lilian Larry

In a world grappling with feeding a growing population and climate change, agro-tech startups offer hope, using technology to transform farming globally.


Driven by passion for sustainability, GreenTech Farms in Seattle optimizes crop yields with AI and data analytics, empowering farmers worldwide.


From Fresno to Lagos, startups like Farm Tech Solutions and Farmcrowdy bring innovation to farmers' doorsteps, revolutionizing agriculture.


Agro-tech isn't just about technology; it's about people like Maria in Kenya, whose income soared with FarmConnect, securing her family's future.


Drones and robotic harvesters are the silent guardians of our food system, ensuring no crop goes unmonitored.


Companies like EcoGrow and AgriSolar promote regenerative farming, honoring the land for future generations.


Investment in agro-tech reflects belief in innovation and human resilience, shaping a future where abundance flourishes for all.


As we embark on this journey, let's remember the human faces behind the technology—the dreamers, innovators, and farmers—who sow the seeds of progress for a brighter tomorrow.


For more insights, visit: [Agro-tech Startups and Innovation](https://medium.com/@larrylilian/agro-tech-startups-and-innovation-2acd8f0ae2c3)


#creaitzwazoplus

#contentwritingprogram

Feb 29, 2024

Ishimwe Deborah

Hey Buddies! đź‘‹


Ever wondered about the buzz around cryptography but found it a bit like decoding a secret language? Fear not, because today's content is your friendly guide to understanding "cryptography!"


Swipe below 👇


For detailed study check out this link: https://open.substack.com/pub/womeninblockchainafrica/p/what-is-cryptography?r=271tze&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true


🔓 A friendly reminder to Signup for our blockchain tour; if you're yet to.

https://lnkd.in/dQp4NBAr

Reserve your spot now!🚀

#WiBAfrica #WiBA #WiBATour 🚀

Feb 23, 2024

wapmastazone Tech Ingenuity

The Art of Writing Blog Post For SEO


How do you write a blog post for SEO? blogging allows you to reach different users across the world. However, the sheer volume of content on the web means that your blog post can easily get lost in the noise. This is where Search Engine Optimization (SEO) is useful.

SEO is the practice of optimizing your content to rank higher in search engine results pages (SERPs). When done right, it can drive organic (non-paid) traffic to your blog, increase your visibility, and ultimately help you achieve your blogging goals.


Also read: 13 Key Indications that your SEO Strategy is Successful


The Basics of SEO

Before I go into the details of writing SEO-friendly blog posts, I will walk you through some of the fundamental concepts of SEO. SEO can be categorized into different types: on-page SEO, off-page SEO, technical SEO, and local SEO.


1. On-Page SEO:

This refers to the optimization you do directly on your blog post or webpage. It includes elements like keyword usage, content quality, headings, meta tags, and internal linking.


2. Off-Page SEO:

This involves optimizing factors that are external to your blog post, such as backlinks from other websites, social signals, and

Performance Marketing Tips for African Startups

Startups in Africa are growing daily, and to survive the heavy competition, you might want to try a different approach to marketing strategy, known as performance marketing.

Performance marketing focuses on measurable outcomes and the impact of marketing efforts on key performance indicators (KPIs) such as customer acquisition, conversion rates, and revenue generation.

Unlike traditional marketing approaches, which emphasize brand awareness and visibility, performance marketing is inherently data-driven, enabling you to optimize your campaigns and allocate resources more effectively.

In this article, I will explain in detail what performance marketing is all about and how to mine the treasure in it.

Key Performance Marketing Channels for African Startups

1 . Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

What are SEM AND SEO?

SEM (search engine marketing) involves paid strategies to increase a website's visibility in search engine results, using methods like paid advertising.

SEO (Search Engine Optimization) focuses on organic, non-paid methods to enhance a website's visibility in search engine results, improving its ranking through content and technical optimizations.

  • With most consumers turning to search engines to discover products and services, startups can harness the power of SEM and SEO to enhance their online visibility.
  • By targeting relevant keywords and optimizing website content, African startups can improve their organic search rankings and drive qualified traffic to their digital properties.

2. Social media advertising.

Social media advertising is the use of paid promotional content on social platforms to reach a specific audience. It involves creating and targeting

Growth Marketing vs Performance Marketing


Marketing, in its myriad forms, has always been the lifeblood of business development and sustainability.

However, as the digital age continues to metamorphose how consumers interact with brands, the strategies that businesses employ to capture attention, build relationships, and drive sales have also evolved.

Two of such strategic paradigms that have grown in popularity are growth marketing and performance marketing.


marketing and performance marketing is all about.

Defining Growth Marketing and Performance Marketing

Before delving into the nuances separating growth marketing from performance marketing, it’s crucial to understand what each term embodies.

Growth marketing is an integrated approach that focuses on expanding a company’s customer base and increasing its revenue by experimenting with a variety of channels and strategies.

It not only aims to attract new customers but also to activate, retain, and ultimately turn them into champions of the brand, fostering organic growth.

Growth marketers are data-driven, yet they equally prioritize creativity and customer experience throughout the funnel stages.

Performance marketing, on the other hand, is directly tied to specific actions and results.

It’s a blanket term that covers online marketing and advertising programs where advertisers pay only when a specific action such as a click, sale, or lead is completed.

Performance marketing is highly metrics-oriented, focusing on quantifiable results that can be tied back to specific marketing efforts and campaigns.

The Philosophical Distinctions

Beyond definitions, understanding the philosophical differences between growth marketing and performance marketing is essential.

Growth marketing views the user’s journey as a cohesive na


 


The logistics industry in Nigeria is undergoing a major transformation, thanks to the increasing adoption of technology. In the past, logistics was a relatively manual process, with businesses relying on paper records and offline systems to track shipments. However, the rise of digital technology is changing all that.


Benefits of using technology in logistics


The use of technology in the logistics industry is likely to continue to grow in Nigeria. And as technology continues to develop, we will see even more innovation in the logistics industry. This will lead to more efficient, transparent, and accessible logistics services.  Here are some of the benefits of using technology in logistics:

  • Real-time tracking: With real-time tracking, businesses can see exactly where their packages are at all times. This information can be used to optimize delivery routes and ensure that shipments arrive on time. Logistics companies can save time and money by using technology to track deliveries and optimize routes. Real-time technology is making logistics more transparent by allowing customers to track their deliveries in real-time. This gives customers peace of mind, knowing where their goods are and when they will arrive
  • Automated data entry: Automated data entry systems can help reduce errors and improve the speed of data processing. This can free up staff to focus on other tasks, such as customer service.
  • Cloud-based logistics software: Cloud-based logistics software allows businesses to access their logistics data anywhere. This can be helpful for businesses with multiple locations or those needing to collaborate with partners.
  • Mobile apps: Technology is making logistics more accessible. By using mobile apps, logistics companies can reach a wider range of customers. Also, these mobile apps make it easier for businesses to manage logistics operations and can be used to track deliveries and communicate with customers.

How Kwik Pik is Using Technology to Deliver a Disruptive Logistics Experience


The logistics industry is ripe for disruption. Traditional logistics providers are often slow, inefficient, and expensive. This is where Kwik Pik comes in. Kwik Pik is a technology-enabled logistics company that is disrupting the market by offering a faster, more efficient, and more affordable delivery experience.


One such company is Kwik Pik Logistics. Kwik Pik is a delivery service company that uses a mobile app to connect customers with drivers. The app allows customers to track their deliveries in real time and provides drivers with information about the best routes to take. This has made Kwik Pik a popular choice for businesses and individuals who need to send or receive deliveries in Lagos and nearby states.

Kwik Pik is using many technologies to disrupt the logistics market in Nigeria. These technologies include:

  • The customers are provided with a mobile application that enables them to monitor their deliveries in real time. The application is conveniently accessible for both iPhone and Android users through the App Store and Google Play Store. Additionally, individuals have the option to register as riders for the service.
  • A GPS tracking system that helps drivers find the best routes to take.
  • A system that uses artificial intelligence to optimize delivery routes.

These technologies have helped Kwik Pik improve its efficiency and transparency. As a result, Kwik Pik has been able to attract a large number of customers. In addition, the use of technology has helped Kwik Pik expand its reach into new markets.


Conclusion


The use of technology is having a significant impact on the logistics industry in Nigeria. This is leading to the emergence of new logistics companies that are using technology to disrupt the market. Kwik Pik is one such company that is using technology to improve efficiency, transparency, and accessibility. As the logistics industry continues to grow in Nigeria, Kwik Pik is well-positioned to benefit from this growth. However, technology is having a significant impact on the way logistics services are delivered. As technology continues to develop, we will likely see even more innovation in the logistics industry in Nigeria.

Jul 11, 2023

Chioma Okeke



     Search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business.

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Benefits of SEO to tech startups are outlined as follows,so as to display and encourage their adoption.

1.Builds trust and credibility

Businesses that are the highest ranked on SEO tend to be considered as offering the highest quality of the product and gives confidence to the searcher that the are trust worthy.

2.Provides competitive advantage

Businesses that adopt SEO strategy have and build a competitive advantage over those other businesses who do not.

3.Expands Reach

It helps businesses to reach more people beyond just their locality to the global world at large.The use of SEO helps a business become global no matter how small it is at the time.

4.Supports content marketing

Content marketing and SEO work in harmony, because keywords can be used to build contents which will make the business more visible,when searchers use the search engines.

5.Helps businesses adapt to web environment

Businesses who employ SEO strategy are kept up to date,and always informed to as to make better and we'll informed decisions about their business environment.

6.Relatively inexpensive

A business with the right team can reduce the cost of hiring SEO experts,therefore reducing the cost of utilizing SEO for their business.

    Finally,Search engine optimization is an essential marketing activity to make a website or business visible on the web. But it also provides several other benefits to companies,therefore businesses are encouraged to adopt SEO in there businesses to as to remain competitive in the global market.

Jun 13, 2023

Samuel Justina

In today's fast-paced world, where time is of the essence, delivery services have become a vital component of the modern lifestyle. Nigeria, a country with a rapidly growing economy and a thriving e-commerce sector, has witnessed a significant rise in the popularity of delivery as a service. 


This article delves into the advantages and drawbacks of this phenomenon, shedding light on how it has revolutionized convenience for consumers while posing challenges to businesses in Nigeria.


The Rise of Delivery as a Service in Nigeria:

The advent of technology, coupled with the increasing accessibility to the internet, has paved the way for the growth of delivery services in Nigeria. From food delivery to e-commerce packages, consumers now have the convenience of receiving goods and services at their doorstep, saving time and effort.


 What's Delivery as a Service (DaaS)? It's a relatively new business model that has emerged in the Nigerian market in recent years. This model involves outsourcing delivery logistics to a third party provider, allowing businesses to focus on their core operations while leaving the delivery of goods to experts. DaaS has given rise to new opportunities for entrepreneurs in the delivery sector. This is especially with the emergence of Kwik Pik  delivery services in Nigeria. 


Pros of Delivery as a Services

1. Convenience: One of the most prominent advantages of delivery as a service is the convenience it offers to consumers. With just a few clicks on a mobile app or website, customers can place orders from the comfort of their homes or offices, eliminating the need to travel to physical stores.


2. Time-saving: Delivery services in Nigeria have drastically reduced the time required to obtain goods and services. Consumers can now receive their orders within hours or even minutes, depending on the proximity and availability of the service. This efficiency has made it possible for individuals with busy schedules to meet their needs without sacrificing their valuable time.


3. Accessibility: Delivery services have bridged the gap between businesses and consumers, particularly in remote or underserved areas. This accessibility ensures that individuals living in regions with limited access to goods and services can now enjoy a wide range of products without the need for long-distance travel.


4. Job Creation: The rise of delivery as a service in Nigeria has led to the creation of employment opportunities, particularly in the logistics sector. From delivery drivers to warehouse staff, this industry has become a significant source of income for many individuals, contributing to the country's economic growth.


Cons of Delivery as a Service:

1. Cost: While delivery services provide convenience, they often come with additional charges. Consumers may have to pay delivery fees, and in some cases, prices for products may be inflated to cover the cost of delivery. This can be a deterrent for price-sensitive customers, limiting their ability to utilize these services frequently.


2. Infrastructure Challenges: Nigeria's vast geography and underdeveloped infrastructure pose challenges for delivery services. Poor road networks, traffic congestion, and inadequate addressing systems can lead to delays and complications in the delivery process. This can negatively impact the reliability and efficiency of the service.


3. Security Concerns: Delivery as a service entails entrusting personal information, such as addresses and payment details, to the service providers. While efforts are made to ensure data protection and security, there is always a risk of data breaches or unauthorized access, which can erode consumer trust and confidence in the service.


4. Inability to track goods being delivered: There’s a common concern from clients in the area of not being able to track the delivery agent’s dispatch rider, so as to know the possible time frame that the goods will be delivered. This is because most of these dispatch rider can only mostly be contacted via a phone call and hence whatever the rider tells you about his location is what you have to belief.


In conclusion, delivery as a service has undoubtedly transformed the way Nigerians access goods and services, offering speed, convenience, and accessibility. While there are clear benefits, such as time-saving and expanded job opportunities, challenges remain. Businesses and policymakers need to work together to address issues such as infrastructure development, cost management, dart in package tracking and security measures to maximize the benefits and mitigate the drawbacks.


As technology continues to advance, the delivery sector in Nigeria will undoubtedly revolutionize the way Nigerians sends and receives goods thereby striking a balance between convenience and satisfaction cum profitability for both customers and businesses and then enhance economic growth in general for the nation.  At kwik Pik be rest assured that you would enjoy fast, reliable and convenient delivery of your goods and services. Download app from google play and apps store 

Jun 2, 2023
Home
Podcasts
Bookmarks
You