Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.

B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.

B2B payments play an important role in the economy since they facilitate the seamless exchange of transactions between businesses, which helps in smooth flow of production and distribution of goods and services.

B2B marketing impacts economic growth on a company, community and national level.

1.Reduced operational costs

A natural byproduct of B2B orders is lower operational costs. One single order of more than 100 units needs fewer labels and shipping boxes, and therefore, lower operational costs than if you were selling individually to the end customer.

2. Minimal B2B marketing costs

With B2B ecommerce, on the other hand, marketing is done on your behalf. Resellers will make your product appear in the window of retail locations, on the shelves of busy department store shelves, and in digital marketing campaigns. In all cases, your B2B customers do the promotion for you, rather than using your own brand’s marketing dollars.

3. Increase brand recognition


The same is true even if you’re a legacy B2B retailer who typically sells in-person. Shifting to B2B ecommerce allows you to increase brand recognition by selling to the mass market at scale. Instead of facilitating B2B wholesales through manual processes, an online storefront allows B2B buyers to self-serve.

4.Research and Development

B2B companies are responsible for the research and development of innovative solutions to problems that impact a wide range of industries. Successful B2B businesses drive economic growth by providing their clients with products and services that allow them to work more efficiently, provide better service and grow their businesses.

The more B2B customers you can serve, the more places your products will be visible to the general public.


  Inconclusion,50% of our economy is generated by B2B transactions and 82% of companies derive some or all of their income from B2B.

B2B payments play an important role in the economy since they facilitate the seamless exchange of transactions between businesses, which helps in smooth flow of production and distribution of goods and services.