🌍 Feed

✍🏿 Compose

🎧 Podcast

THE FINANCIAL IMPACT OF E-COMMERCE: ON THE NIGERIAN YOUTH AND THE DECREASE IN THE LEVEL OF UNEMPLOYMENT.
Content writer,I am a tech enthusiates,ever learning and growing my knowledge.  Mar 15, 2023
THE FINANCIAL IMPACT OF E-COMMERCE: ON THE NIGERIAN YOUTH AND THE DECREASE IN THE LEVEL OF UNEMPLOYMENT.

 As Nigeria grapples with unemployment, poverty and other challenges, it is cheering that e-commerce platforms are opening up opportunities for youths in the country to explore their talents and thrive as a recent report points to job creation as the largest benefit of Africa’s growing digital economy.

             Nigeria as a very highly populated country in the African continent,has been severely challenged by the level of poverty and unemployment suffered by it's citizens.

  This has been a major set back on its economy.

  The Nigerian youth have now in our era been 

 continually encouraged and empowered to create jobs for both themselves and others even before the end of their tertiary Educations,so as not to join the high population of unemployment graduates seeking daily for jobs in the labour market and then constituting nuisance in the society due to the unavailability of jobs, idleness and frustration. 

      Many youths and Advanced persons now exploit the benefits of E-commerce as it requires little or no capital at all.So many business person's also now exploit this opportunity to expand the reach of their businesses thereby bringing it to the E-market.this has really been of great impact to the Nigerians and also the economy, because E-commerce has helped get a lot of Nigerian youth busy ,there by also reducing the crime rate and also insecurity level due to theft and arm robbery.

       So many youth in Nigerian now make lots of  money at the comfort of their homes,schools and even work places,and supply commodities all around the nation and the world at large with only little or no need for knowledge on how these commodities are produced or the finance needed to get them available and sellable .

         

                The impact of E-commerce on the level of unemployment  can not be over emphasized,though this doesn't imply that there is no longer the challenge of unemployment in Nigeria,but that it has greatly helped reduce the level of unemployment and it's rapidly increasing rate. 

       E-Commerce, which remains, in my opinion, a futuristic sector that has the capacity to bring Nigeria shoulder-to-shoulder with the rest of the advanced world. However, a deep understanding of the immense economic power of e-Commerce, lacking as it is, on the part of political office holders in Nigeria, is one of the major leadership deficits we endure here.


              For instance,Alerzo, a business to business e-commerce firm which commenced operations less than three years ago is truly making impacts especially in this regard as it directly employs more than 3,000 youths in its operational chain.


With its presence in different parts of the country including rural areas, the tech firm which allows local retailers to improve their businesses and become profitable and thus encourages them to hire more staff to support their production and/or distribution activities, assured of its continuous impacts on local businesses and support of government’s job creation efforts by employing young talented youths.


In Kano for example where it also operates, the company is helping many youths including retailers, as they have testified of the emergence of Alerzo bringing them good tidings.


Notably, Kano state is one of the 36 states of Nigeria, located in the northern region of the country. In 2016, the National Bureau of Statistics reconfirmed Kano as the largest state in Nigeria by population. Nearly half of the population are between the ages of 15 and 54 years.


With its diverse economy and having established itself as a center for industry, agriculture, and islamic banking, Kano is the second-largest industrial centre after Lagos state and the largest in Northern Nigeria.


Despite its industrial ranking the state’s unemployment rate was at 31.2 percent as of Q4 2020, according to statistics. Through its N-Power programme, the Federal Government was reported to have employed over 16,000 youths in the state in the first quarter of 2022.


A youth in the state, Nura Muhammad who is part of Alerzo business development team, did say: “We thank God that the arrival of Alerzo in Kano has brought many opportunities. In addition to the joyful expressions of the customers, the young people of Kano are benefitting from the presence of Alerzo as a result of the employment opportunities it has created.


“Several Kano youths are now working because of Alerzo. We are happy that Alerzo has come, everyone here is happy; not only the customers, even the retailers and wholesalers. The youths of Kano are entirely happy with Alerzo; it is our hope that the company will continue to thrive.”

             e-Commerce can create jobs directly or through logistics services and other aspects of the wider e-Commerce ecosystem. e-Commerce could improve household consumption, boost rural economies and reduce inequality especially among people in rural communities.



              Conclusively,more businesses and individuals are urged to take advantage of the futuristic potentials of e-commerce.

    Government can also help increase it's citizens standard of living  and economic development through e-commerce,thereby creating empowerment programs to empower, students,youth and many business person's on how they can expand their businesses further through e-commerce.



Top comments(0)

SEND

You may like this too...

Windy Mpamo

Hell Wazoplus  beautiful readers and creators. I hope you're all doing well. I was curious to know if any of you still use Netflix. I know that some of you may have more financial resources, but for those who use Dropbox, have you had a chance to watch "The Gentlemen"? My sprinkles that's a great show, The production quality of the TV show is truly remarkable, rivaling that of a film. The show boasts impeccable clarity, attention to detail, and expertly crafted camera work. The acting is also superb, and the show does not contain any hidden messaging. While it is not technically the first season, it serves as a strong introduction to the characters and plot. It is a welcome addition to the film universe it is connected to, and I hope to see more characters from that world make an appearance in future episodes. It's great to see a show that stands out from the crowd and offers a breath of fresh air from the subpar content we've been bombarded with on streaming services lately. It's nice to know that there are still some quality shows out there that we can enjoy. like Shogun, represent a potential turning point for the industry. It is my hope that more high-quality, community-supported content will be produced, and that we can move away from the trend of heavy-handed messaging that has dominated the industry as of late. It is truly gratifying to see the industry treat its audience with respect and produce shows that can be appreciated on their own merits, without resorting to labeling viewers as "ists" or "phobias" based on their opinions of the show. I hope you get to enjoy it đź’• and have a productive week ahead🌀

Mar 18, 2024

Chikeka Chidinma

Dear Brandies,


Hey, my fellow global brand owners! I hope you're doing fantastic and feeling all charged up to take on this week with a positive attitude and a can-do spirit!


I know Mondays can be tough, but let's not let that get in the way of achieving our brand goals. 


This week, let's challenge ourselves to do the impossible for our brands and push beyond our limits. Remember, you are capable of great things!


If you're looking for a way to connect with your audience on a deeper level, why not try creating user-generated content? This can be a great way to foster engagement and build trust with your audience, while also gaining valuable insights into what they care about most.


So go ahead and give it your all this week, and let's make some serious progress towards our brand goals. 


Wishing you all a productive and blessed week ahead!


Best regards,

Anthonia.

Mar 18, 2024

Emile Munyangabe

Welcome to WazoPlus 👋🏾 Your Africa's Tailor-made Professional Social Platform.


âś… Create Your Account Today!

➡️ Follow Your Favorite Profiles and Creators

✍🏽 Share with the community and grow your audience

🚀 Build Your Business brand on WazoPlus


Interested in supporting WazoPlus grow or looking to collaborate? Reach out to emile@wazoplus.com

Feb 26, 2024

wapmastazone Tech Ingenuity

The Art of Writing Blog Post For SEO


How do you write a blog post for SEO? blogging allows you to reach different users across the world. However, the sheer volume of content on the web means that your blog post can easily get lost in the noise. This is where Search Engine Optimization (SEO) is useful.

SEO is the practice of optimizing your content to rank higher in search engine results pages (SERPs). When done right, it can drive organic (non-paid) traffic to your blog, increase your visibility, and ultimately help you achieve your blogging goals.


Also read: 13 Key Indications that your SEO Strategy is Successful


The Basics of SEO

Before I go into the details of writing SEO-friendly blog posts, I will walk you through some of the fundamental concepts of SEO. SEO can be categorized into different types: on-page SEO, off-page SEO, technical SEO, and local SEO.


1. On-Page SEO:

This refers to the optimization you do directly on your blog post or webpage. It includes elements like keyword usage, content quality, headings, meta tags, and internal linking.


2. Off-Page SEO:

This involves optimizing factors that are external to your blog post, such as backlinks from other websites, social signals, and

Performance Marketing Tips for African Startups

Startups in Africa are growing daily, and to survive the heavy competition, you might want to try a different approach to marketing strategy, known as performance marketing.

Performance marketing focuses on measurable outcomes and the impact of marketing efforts on key performance indicators (KPIs) such as customer acquisition, conversion rates, and revenue generation.

Unlike traditional marketing approaches, which emphasize brand awareness and visibility, performance marketing is inherently data-driven, enabling you to optimize your campaigns and allocate resources more effectively.

In this article, I will explain in detail what performance marketing is all about and how to mine the treasure in it.

Key Performance Marketing Channels for African Startups

1 . Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

What are SEM AND SEO?

SEM (search engine marketing) involves paid strategies to increase a website's visibility in search engine results, using methods like paid advertising.

SEO (Search Engine Optimization) focuses on organic, non-paid methods to enhance a website's visibility in search engine results, improving its ranking through content and technical optimizations.

  • With most consumers turning to search engines to discover products and services, startups can harness the power of SEM and SEO to enhance their online visibility.
  • By targeting relevant keywords and optimizing website content, African startups can improve their organic search rankings and drive qualified traffic to their digital properties.

2. Social media advertising.

Social media advertising is the use of paid promotional content on social platforms to reach a specific audience. It involves creating and targeting

Growth Marketing vs Performance Marketing


Marketing, in its myriad forms, has always been the lifeblood of business development and sustainability.

However, as the digital age continues to metamorphose how consumers interact with brands, the strategies that businesses employ to capture attention, build relationships, and drive sales have also evolved.

Two of such strategic paradigms that have grown in popularity are growth marketing and performance marketing.


marketing and performance marketing is all about.

Defining Growth Marketing and Performance Marketing

Before delving into the nuances separating growth marketing from performance marketing, it’s crucial to understand what each term embodies.

Growth marketing is an integrated approach that focuses on expanding a company’s customer base and increasing its revenue by experimenting with a variety of channels and strategies.

It not only aims to attract new customers but also to activate, retain, and ultimately turn them into champions of the brand, fostering organic growth.

Growth marketers are data-driven, yet they equally prioritize creativity and customer experience throughout the funnel stages.

Performance marketing, on the other hand, is directly tied to specific actions and results.

It’s a blanket term that covers online marketing and advertising programs where advertisers pay only when a specific action such as a click, sale, or lead is completed.

Performance marketing is highly metrics-oriented, focusing on quantifiable results that can be tied back to specific marketing efforts and campaigns.

The Philosophical Distinctions

Beyond definitions, understanding the philosophical differences between growth marketing and performance marketing is essential.

Growth marketing views the user’s journey as a cohesive na


The crucial role of Small and Medium Enterprises (SMEs) in the economic growth and development of Nigeria cannot be overemphasized. They contribute significantly to job creation, poverty reduction, and overall socio-economic advancement. 


However, one of the major challenges faced by SMEs in Nigeria is the efficient management of their supply chains and logistics operations aside from their inadequate capital. Small and Medium Enterprises are basically businesses with small scales of operation, hence always challenged by inadequate capital for their business. By Nigerian definition, Small and Medium enterprises are basically businesses with up to 250 employees. Small enterprise has 10-49 employees while Medium enterprises have 50-249 employees. 


In this article, we will delve into the vital role that logistics plays in empowering SMEs in Nigeria and explore various ways to enhance their logistics capabilities.


What’s Logistics in Business? 


This simply refers to the coordination and movement of products from point A (origin/point of sale) to point B (consumption) in order to meet customers’ needs. This implies that efficient and effective logistics is paramount to the success of any SMEs since they need to package and deliver their products to their customers in a less expensive manner, stress-free, fast, and in good conditions to their customers by leveraging on good logistics service providers. 


The Roles of Logistics in Empowering SMEs in Nigeria


The following are the several ways in which delivery service providers assist small businesses in reaching their goals;


1. Enhancing Market Access:

Logistics companies play a pivotal role in enabling SMEs to access new markets and expand their customer base. Efficient transportation, distribution, and warehousing systems are essential for SMEs to reach both domestic and international markets. With efficient logistics companies such as the likes of Kwik Piks, SMEs can rest assured that their products will be delivered efficiently to their customers not minding their locations or time time-frames of expected deliveries. This connects SMEs to regional and global supply chains, enabling them to compete on a larger scale.


2. Cost Reduction:

Effective logistics management can significantly reduce operational costs for SMEs. By optimizing transportation routes, adopting efficient inventory management systems, and implementing lean logistics practices, SMEs can minimize wastage, improve productivity, and achieve cost savings. This, in turn, allows them to allocate resources to other critical business areas such as product development, marketing, and talent acquisition.


3. Supply Chain Integration:

Logistics serves as a crucial link in integrating various components of the supply chain for SMEs. It involves the coordination of suppliers, manufacturers, distributors, and retailers, ensuring seamless flow and timely delivery of goods and services. By streamlining supply chain processes, SMEs can reduce lead times, improve customer satisfaction, and enhance overall business performance.


4. Enhancing Competitive Advantage:

Efficient logistics operations can provide SMEs with a competitive edge in the market. By delivering products promptly, maintaining inventory accuracy, and offering reliable after-sales services, SMEs can build a reputation for reliability and customer satisfaction. Such a positive brand image not only attracts new customers but also fosters customer loyalty, allowing SMEs to compete with larger enterprises.


5. E-commerce and Last-Mile Delivery:

The rise of e-commerce has opened up new opportunities for SMEs in Nigeria. However, the success of online businesses heavily relies on efficient last-mile delivery logistics. By partnering with logistics service providers or adopting in-house delivery networks, SMEs can ensure prompt and reliable delivery of products to their customer's doorsteps. This strengthens customer trust, boosts sales, and enables SMEs to tap into the growing e-commerce market.


Conclusion

Logistics plays a pivotal role in empowering small and medium enterprises in Nigeria.

This is with the now existence of several top-notch third-party logistics companies such as Kwik Pik. They basically take away the stress of packaging and delivering of SMEs products to their client with a web3-based app where customers can track their packages, have different modes of transportation to choose from, arrays of payment options to choose and assurance of the safety of their package till arrival. 


This enables SMEs to enhance their market access, reduce costs, enhance their competitive advantages, and be rest assured of the last-mile delivery of their products to their customers thereby enabling them to focus on other core goals of their enterprise growth and development.


Download Kwik Pik apps on Google Play and App Store here for a seamless last-mile delivery service for your enterprise as an SME. 

Jul 15, 2023
Home
Podcasts
Bookmarks
You