Performance Marketing Tips for African Startups

Startups in Africa are growing daily, and to survive the heavy competition, you might want to try a different approach to marketing strategy, known as performance marketing.

Performance marketing focuses on measurable outcomes and the impact of marketing efforts on key performance indicators (KPIs) such as customer acquisition, conversion rates, and revenue generation.

Unlike traditional marketing approaches, which emphasize brand awareness and visibility, performance marketing is inherently data-driven, enabling you to optimize your campaigns and allocate resources more effectively.

In this article, I will explain in detail what performance marketing is all about and how to mine the treasure in it.

Key Performance Marketing Channels for African Startups

1 . Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

What are SEM AND SEO?

SEM (search engine marketing) involves paid strategies to increase a website's visibility in search engine results, using methods like paid advertising.

SEO (Search Engine Optimization) focuses on organic, non-paid methods to enhance a website's visibility in search engine results, improving its ranking through content and technical optimizations.

• With most consumers turning to search engines to discover products and services, startups can harness the power of SEM and SEO to enhance their online visibility.
• By targeting relevant keywords and optimizing website content, African startups can improve their organic search rankings and drive qualified traffic to their digital properties.

2. Social media advertising.

Social media advertising is the use of paid promotional content on social platforms to reach a specific audience. It involves creating and targeting

Rwanda Day 2024 in Washington DC: Are Emerging Opportunities on the Horizon?

Rwanda Day 2024, the 11th edition of the annually celebrated diaspora event, is set to take place on February 2 and 3 in Washington D.C., marking its return after a temporary halt due to the Covid-19 pandemic. Thousands of Rwandans and friends of Rwanda will gather to reflect on the country's development and explore avenues for their contributions.

This highly anticipated event not only provides a platform for the Rwandan Diaspora community to meet and engage with President Paul Kagame but also serves as a valuable opportunity for the youth in Diaspora. Discussions aligning with the country's agenda include topics relevant to the youth, fostering engagement and offering a space for their ideas and concerns.

The impact of Rwanda Day extends beyond cultural and social aspects. It plays a crucial role in contributing to the economy and emerging job sectors. Through discussions and networking opportunities, participants explore avenues for collaboration, business ventures, and investments, fostering economic growth and innovation. As Rwanda focuses on commemorating significant milestones, including 30 years of rebirth after the 1994 Genocide against the Tutsi, elections, and the 20th edition of Kwita Izina, Rwanda Day remains a catalyst for youth empowerment, economic development, and advancement in emerging job sectors. Over the past decade, the event has consistently been held in various cities in Europe and the Americas, reinforcing its significance in shaping Rwanda's future.

Save the Date: Women in Tech Global Conference 2024, April 23-25

https://lnkd.in/eSwA3Mq

Join us again to unite 100 000 women in tech from all over the world.

Chief in Tech Summit

Key Tech Summit

Career Growth Summit

Global Impact Summit

#womenintech #womenwhocode #womeninstem #tech #conferences #WTGC2024

Relevant skills every African tech enthusiates could acquire.

 Technical skills are the specialized knowledge and expertise required to perform specific tasks and use specific tools and programs in real world situations. Diverse technical skills are required in just about every field and industry, from IT and business administration to health care and education. 

25 Relevant tech skills in todays world.  

1.Audio production
2.Industrial design
3.Cyber security
4.Artificial intelligence
5.Cloud computing
6.Software engineering
7.Software development
8.Project management
9.UI/UX design
10.Data analytics
11.Data science
12. Programming
13.Computer graphics
14.Digital marketing
15.Translation
16.Mobile development
17. Virtualization
18.Business analysis
19.People Management
20. Technical writing
21. Block chain
22.Quantum computing
23. Robotics
24.Video production
25.Game development  

   Having a tech skill is critical at the level of civilization the world is at,young africans are encouraged to learn a tech skill as this will keep them relevant in this fast changing generation (Genz).

 

The logistics industry in Nigeria is undergoing a major transformation, thanks to the increasing adoption of technology. In the past, logistics was a relatively manual process, with businesses relying on paper records and offline systems to track shipments. However, the rise of digital technology is changing all that.

Benefits of using technology in logistics

The use of technology in the logistics industry is likely to continue to grow in Nigeria. And as technology continues to develop, we will see even more innovation in the logistics industry. This will lead to more efficient, transparent, and accessible logistics services.  Here are some of the benefits of using technology in logistics:

• Real-time tracking: With real-time tracking, businesses can see exactly where their packages are at all times. This information can be used to optimize delivery routes and ensure that shipments arrive on time. Logistics companies can save time and money by using technology to track deliveries and optimize routes. Real-time technology is making logistics more transparent by allowing customers to track their deliveries in real-time. This gives customers peace of mind, knowing where their goods are and when they will arrive
• Automated data entry: Automated data entry systems can help reduce errors and improve the speed of data processing. This can free up staff to focus on other tasks, such as customer service.
• Cloud-based logistics software: Cloud-based logistics software allows businesses to access their logistics data anywhere. This can be helpful for businesses with multiple locations or those needing to collaborate with partners.
• Mobile apps: Technology is making logistics more accessible. By using mobile apps, logistics companies can reach a wider range of customers. Also, these mobile apps make it easier for businesses to manage logistics operations and can be used to track deliveries and communicate with customers.

How Kwik Pik is Using Technology to Deliver a Disruptive Logistics Experience

The logistics industry is ripe for disruption. Traditional logistics providers are often slow, inefficient, and expensive. This is where Kwik Pik comes in. Kwik Pik is a technology-enabled logistics company that is disrupting the market by offering a faster, more efficient, and more affordable delivery experience.

One such company is Kwik Pik Logistics. Kwik Pik is a delivery service company that uses a mobile app to connect customers with drivers. The app allows customers to track their deliveries in real time and provides drivers with information about the best routes to take. This has made Kwik Pik a popular choice for businesses and individuals who need to send or receive deliveries in Lagos and nearby states.

Kwik Pik is using many technologies to disrupt the logistics market in Nigeria. These technologies include:

• The customers are provided with a mobile application that enables them to monitor their deliveries in real time. The application is conveniently accessible for both iPhone and Android users through the App Store and Google Play Store. Additionally, individuals have the option to register as riders for the service.
• A GPS tracking system that helps drivers find the best routes to take.
• A system that uses artificial intelligence to optimize delivery routes.

These technologies have helped Kwik Pik improve its efficiency and transparency. As a result, Kwik Pik has been able to attract a large number of customers. In addition, the use of technology has helped Kwik Pik expand its reach into new markets.

Conclusion

The use of technology is having a significant impact on the logistics industry in Nigeria. This is leading to the emergence of new logistics companies that are using technology to disrupt the market. Kwik Pik is one such company that is using technology to improve efficiency, transparency, and accessibility. As the logistics industry continues to grow in Nigeria, Kwik Pik is well-positioned to benefit from this growth. However, technology is having a significant impact on the way logistics services are delivered. As technology continues to develop, we will likely see even more innovation in the logistics industry in Nigeria.

 1. Don't call someone more than twice continuously. 

If they don't pick up your call, assume they have something important to attend to.

2. Return the money that you have borrowed.

even before the person who borrowed it remembers or asks for it. It shows your integrity and character. Same goes with umbrellas, pens, lunch boxes, etc.

3. Never order the most expensive dish on the menu.

 when someone is giving you a lunch or dinner.

4. Don't ask awkward questions like, 

'Oh so you aren't married yet?' Or 'Don't you have kids' or

'Why didn't you buy a house?' Or why don't you buy a car? For God's sake, it isn't your problem.

5. Always open the door for the person coming behind you. 

It doesn't matter if it is a guy or a girl, senior or junior. You don't grow small by treating someone well in public.

6. Pay it forward or afterwards. 

Eg: If you take a taxi with a friend and he/she pays now, try paying next time.

7. Respect different shades of opinion.

Remember, what's 6 to you will appear 9 to someone facing you. Besides, a second opinion is a good alternative.

8. Never interrupt people who are talking.

 Allow them to pour it out. As they say, hear them all and filter them all.

9. Know when to stop.

 If you tease someone, and they don't seem to enjoy it, stop it and never do it again. It encourages one to do more and it shows how appreciative you are.

10. Embrace gratitude.

Say "thank you" when someone is helping you.

11. Empathize Loyalty.

 Praise publicly. Criticize privately. If you want to retain those who are present, be loyal to those who are absent.

12. A compliment goes a long way compared to a criticism.

There's almost never a reason to comment on someone's weight. Just say, "You look fantastic." If they want to talk about losing weight, they will.

13. Respect boundaries.

When someone shows you a photo on their phone, don't swipe left or right. You never know what's next.

14. Mind your own business, if they want to share, they will.

If a colleague tells you they have a doctor's appointment, don't ask what it's for, just say " hope you're okay". Don't put them in the uncomfortable position of having to tell you about their personal illness. If they want you to know, they'll do so without your inquisitiveness.

15. Respect everyone, regardless of their status, ethnicity, or age.

You can't be a good business partner or anything else unless you are a good human being to the core, Treat the cleaner with the same respect as the CEO. Nobody is impressed at how rude you can treat someone below you but people will notice if you treat them with respect.

16. Eye contact and body language.

If a person is speaking directly to you, staring at your phone is rude.

17. The power of silence.

Never give advice until you're asked; sometimes all people need is a listening a ear free of judgments and advice. Knowing this will help you help those in need and you will not be listening to respond but to empathize with the other person.

18. Avoid unnecessary questions.

 When meeting someone after a long time, unless they want to talk about it, don't ask them their age and salary.

19. Mind your business unless anything involves you directly - just stay out of it.

20. Small gestures go a long way.

Remove your sunglasses if you are talking to anyone in the street. It is a sign of respect.

21. Understand your audience.

 Never talk about your riches in the midst of the poor. Similarly, don't talk about your children in the midst of the barren.

22. After reading a good message, try to say

"Thanks for the message".

Appreciation remains the easiest way to get what you don't have.