In Rwanda, RADIANT Insurance Company has introduced a groundbreaking solution that's making insurance accessible to everyone, regardless of their financial situation. The "Gake Gake" program – which means "Little by Little" in Kinyarwanda – is transforming how Rwandans save for and purchase insurance coverage.

What is Gake Gake?

Gake Gake is an innovative mobile-based savings program that allows customers to gradually save for their insurance premiums through their mobile phones. Instead of requiring large upfront payments, this system enables people to build their insurance fund over time, making coverage accessible to all income levels.

How Does Gake Gake Work?

The process is remarkably simple:

*1. Dial 543# on your mobile phone 2. Choose your savings frequency:

• Daily savings
• Weekly savings
• Monthly savings

3. Set your amount: Start saving from as little as RWF 1,000 

4. Save automatically: Your chosen amount is automatically deducted based on your selected schedule 

5. Purchase when ready: Use your accumulated savings to buy insurance when you need it.

The Power of Small Amounts

What makes Gake Gake revolutionary is its recognition that small, consistent contributions can lead to meaningful insurance coverage. Whether you save RWF 1,000 daily, RWF 7,000 weekly, or RWF 30,000 monthly, these amounts accumulate over time to provide substantial insurance purchasing power.

This approach acknowledges the financial reality of many Rwandans who may not have large sums available immediately but can manage smaller, regular contributions.

Flexibility and Control

One of Gake Gake's greatest strengths is the control it gives users:

• Choose your own schedule: Save when it works best for your cash flow
• Track your progress: Monitor how much you've saved whenever you want
• Use when needed: Purchase insurance from RADIANT using your accumulated savings
• No pressure: Save at your own pace without external pressure

Real-World Impact

The Gake Gake program addresses a fundamental barrier to insurance adoption in Rwanda: affordability. By breaking down insurance premiums into manageable daily, weekly, or monthly contributions, RADIANT has made it possible for:

• Small business owners to gradually save for business insurance
• Families to build funds for health insurance coverage
• Individuals to prepare for motor insurance or other personal coverage
• Anyone to take control of their financial security, regardless of income level

Technology Meets Accessibility

The program leverages Rwanda's robust mobile money infrastructure, making it accessible to anyone with a mobile phone. The simple *543# code eliminates the need for smartphone apps or internet connectivity, ensuring that even those in rural areas can participate.

A Philosophy of Financial Inclusion

"Biroroshye ni bwangu kandi niwowe ubihitamo" – "It's simple, fast, and you choose" – this tagline captures the essence of Gake Gake. The program embodies RADIANT's commitment to financial inclusion and their understanding that insurance should be accessible to all Rwandans.

Getting Started

Starting your Gake Gake journey is as simple as:

1. Dialing *543# from your mobile phone
2. Following the simple menu prompts
3. Choosing your preferred saving amount and frequency
4. Beginning your path to insurance security

For additional information, you can contact RADIANT at 0790567563 or visit any of their branches across Rwanda.

The Bigger Picture

Gake Gake represents more than just an innovative savings program – it's a philosophy that recognizes the diverse financial circumstances of Rwandans and provides a practical solution. By making insurance savings as routine as daily expenses, RADIANT is building a culture of financial preparedness across the country.

In a world where insurance can often seem complex and expensive, Gake Gake proves that with the right approach, financial protection can be simple, affordable, and within everyone's reach.

Ready to start your insurance savings journey? Dial 543# today and begin building your financial security, gake gake – little by little.