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How To Write a Dialogue.

Lorna Izoma

SEO writer | Social media manager | Content creator for Wazoplus. I help Business owners craft attention grabbing content which TRIPLES brand awareness, increases visibility, and converts to sales.  Feb 16, 2024
How To Write a Dialogue.

When I was younger, I wrote my conversations like this:


Tunde: The sky is dark, and it seems it will rain.

Sadiat: Yes, I think it will.


I know right, so embarrassing😭


Writing a dialogue requires the use of quotation marks, and this can be quite challenging.


But, understanding them and how they work, make your stories look more professional.


Let’s learn together shall we:


Quotation marks come before and after a character starts and stops speaking.

Example 1:


Tolu stared at the river and said, "someone is calling me from the river."


If you notice, before I started with the quotation marks, I used a comma.


If the words are spoken after the sentence starts, there must be a comma before the quotation.


However, this differs when it is at the beginning of the sentence.


Example 2:


"Please, tell me he is lying," she begged with tears in her eyes.


Here, the quotation starts at the beginning of the sentence, but when the spoken words were finished, there was an end quotation mark, and a comma.


The comes comes before the end quotation.


This indicates the end of the spoken words.


Let's look into something else:


Quotation marks and other punctuations.


Apart from commas, quotation marks work with other punctuations as well.


Example 3:


“How dare you speak to me that way?”


Here, the question mark comes before the quotation, not after.


The question is part of the spoken word, so the quotation is after the question.

Same with exclamation marks.


Remember, quotation marks indicate that a words are being spoken.


Example 4:


Her voice rose with her anger, “shut up!”


See how pretty and arranged that looks?🥰


That’s how your stories should look when you write, not like what I wrote when I was younger abeg.


Please don't write like younger me o😭


Your storyline can be lovely, but if your punctuations are not punctuating, it becomes an eyesore.


Let us all learn together so we write better.


And follow me if you learnt something from this article, I will defintely follow back❤️


#creaitzxwazoplus #contentwritingprogram


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Tag your crew.


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But here’s the thing, many brands and influencers aren’t struggling because they lack ideas. They’re struggling because of avoidable mistakes that block growth from the very start.

Let’s break down 5 of the most common content marketing mistakes, and how to fix them.



1. Quantity Over Quality

The pressure to “stay visible” often pushes brands to churn out content just for the sake of posting. The result? Low-quality visuals, weak messaging, and content that does more harm than good.

The Fix:
Take the time to create content that actually reflects your brand’s personality and adds value. Test different formats (videos, carousels, stories, blogs) and double down on what resonates with your audience. Remember: posting once or twice a week with intention beats posting every day without a clear purpose.


2. Blending In With Trends

Following every single trend without adding your own spin makes your brand forgettable. If your content looks and sounds like everyone else’s, you’ll blend into the noise and lose your audience’s attention.

The Fix:
Find your unique angle. This could be your brand voice, your backstory, your design style, or the way you interact with your community. Identify your unique selling proposition (USP) and build it into your strategy. And when you do hop on trends, make sure they align with your goals, and always add your own twist.


3. No Clear Content Strategy
This is one of the biggest killers of growth. Without a strategy, your content lacks direction. You’ll end up posting inconsistently, missing the mark with your audience, and failing to tie content back to your brand’s larger goals.

The Fix:
Start with clarity.

Define your goals: awareness, traffic, leads, or engagement?

Identify your audience: who are they, what do they care about, where do they spend time?

Create a plan: map out formats, posting cadence, and themes that align with your audience’s needs.

Strategy gives your content focus and ensures every post moves you closer to your goals.


4. Overly Promotional Content
If all your content sounds like a sales pitch, your audience will tune out. People don’t log into social media to be sold to all day, they come to learn, laugh, connect, or get inspired.

The Fix:
Balance is everything. Aim to:

Educate (how-to guides, tutorials, industry insights)

Entertain (memes, storytelling, relatable posts)

Inspire (success stories, testimonials, case studies)

Engage (behind-the-scenes, polls, user-generated content)


Sprinkle in promotions, but don’t let them dominate. When you focus on value, sales happen naturally.

5. Ignoring Your Audience

The Fix: know them inside out

Conclusion
Content marketing isn’t just about being present, it’s about being purposeful. Avoiding these mistakes can save your brand from wasted energy and stalled growth.

Focus on quality, stand out with your uniqueness, build with strategy, balance promotion with value, and most importantly, know your audience.

Do this consistently, and your content won’t just “show up” online, it will actually move the needle for your brand.

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On October 24th, Hi-Pima invites you to a night that guides you on a journey through tradition, fine dining, and timeless stories.


What you get experience:

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  • Group Drumming & Cultural Theatre.
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📍 Venue: Hi-Pima Boutique Hotel
📅 Date: 24th October 2025 | 🕠 5:30 PM – 8:30 PM


Reserve your spot now: www.hipima.rw

Entry fee: 50,000 Rwf | Momo Code: 993898


This evening is designed for cultural enthusiasts, tourists or just Rwandans who want t o experience a different type of entertainment.


👉 Reserve your spot now: www.hipima.rw

Follow us on Instagram for updates.


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HI PIMA

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Platforms like WazoPlus are helping bridge this gap by turning knowledge into actionable steps that anyone can implement.


Step 1: Sustainable Consumption & Energy


Practical Actions:

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  • Choose locally-produced goods and ethical brands to reduce carbon footprint. (SDG 12: Responsible Consumption & Production).
  • Support circular economy initiatives: recycle, upcycle, and donate unused items.

Why it matters: Small changes in consumption patterns collectively reduce emissions, create demand for sustainable products, and encourage corporate responsibility.


Step 2: Safe & Conscious Transport


Practical Actions:

  • Walk, cycle, or use public transport whenever possible. (SDG 11: Sustainable Cities & Communities)
  • Support safe driving practices: advocate for licensed drivers and vehicle safety checks. (SDG 3: Good Health & Wellbeing)
  • Carpool or share rides to reduce traffic congestion and emissions.

Why it matters: Safer, greener transportation prevents accidents, reduces environmental impact, and promotes healthier communities.


Step 3: Ethical Work & Fair Practices


Practical Actions:

  • Treat domestic workers, colleagues, and service providers with fairness and respect. (SDG 5: Gender Equality + SDG 8: Decent Work & Economic Growth)
  • Support small businesses and local entrepreneurs.
  • Volunteer or mentor in your community to transfer skills and knowledge.

Why it matters: Fair treatment, inclusion, and support for local enterprise drive community resilience and economic growth.



Step 4: Community Engagement & Advocacy


Practical Actions:

  • Participate in community cleanups or sustainability initiatives. (SDG 13: Climate Action + SDG 11)
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  • Share knowledge online: amplify actionable content like WazoPlus guides.(Read them if not familiar with them in the LTWE Newsletter.)

Why it matters: Informed, engaged citizens become drivers of systemic change, turning abstract goals into tangible results.


Case Study: Rwanda in Action


In Rwanda, local communities are already leading by example:

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  • Community transport cooperatives ensure safer, greener, and affordable mobility.

These are real-world applications of the SDGs, showing that local action drives global impact.


Looking Ahead: Make the SDGs Your Daily Practice


Every choice you make from what you buy, how you move, how you work, and how you engage,has the potential to contribute to a sustainable, equitable future. By turning insight into action, citizens everywhere can make SDGs not just a policy framework, but a lived reality.


Call to Action:


Start today: pick one small action from this guide and implement it this week. 

Share your results with your community and inspire others.

Remember: Global change starts locally. Every empowered citizen is a spark.

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