Oluwadamilola Elizabeth
I had the privilege of attending the AWS Women's Demo Day, an event organized by AWS Startups in partnership with Ajim Capital, on November 8th in Lagos. During the event, I was captivated by the pitch delivered by Rukayat Kolawole-Bello, Co-Founder and CEO of Regxta, a digital platform providing financial services to micro-businesses in remote locations.
Rukayat's inspiration for Regxta stems from her personal experience. Her mother, a micro-business owner, faced challenges in accessing financial services. This motivated Rukayat to establish “The Bells Dynamic Option,” a part-time money-lending business to provide finance to underserved micro-business owners like her Mum.
Driven by her passion for financial inclusion and empowering others, Rukayat launched Regxta in January 2021. This technology platform offers a comprehensive suite of digital financial solutions tailored to the needs of micro-businesses in remote locations. The target customers are the low income earners in rural and semi urban communities in Africa.
Regxta's unique selling proposition lies in its holistic approach, acting as a Venture Capital firm for micro-businesses. Beyond providing loans, Regxta offers a range of free value-added services, including bookkeeping, business incorporation, financial advisory, and legal services.
The platform's vision extends beyond lending to encompass digital wallets, savings, payment solutions, micro insurance, pension, health services, and mortgage. Regxta also assists micro-businesses in restructuring and maintaining financial records.
Rukayat Kolawole-Bello emphasizes the crucial role of financial inclusion in driving economic growth, poverty reduction, community development, and job creation. She believes that women, known for their loyalty, faithfulness, and commitment to family growth, should be prioritized. Regxta is committed to democratizing digital financial services and promoting financial freedom for underserved communities.
Leveraging technology and existing community trust, Regxta empowers individuals without BVN or NIN to access financial services. Regxta's customer base primarily comprises individuals who have never engaged with banks. The platform opens doors, nurtures, structures, and grows these businesses.
Micro-businesses in rural communities can instantly access loans of up to N50k through Regxta. The platform also employs and trains local representatives in each community to provide support and offer digital financial solution services to micro-businesses, promoting financial liberation within their communities.
At Regxta, empowering Africa's unbanked is not just a business goal; it's their purpose, passion, and commitment. The company is dedicated to reducing poverty, creating jobs, and driving community development. You can also share part of their dream by visiting their website or download the Regxta app which is available on PlayStore and AppStore.