Tunisian B2B e-commerce startup Kamioun aims to become a leading mobile platform for corner shops by simplifying replenishment processes and enabling other aspects of business digitization. The startup, which emerged as a pivot during the first COVID-19 lockdown, operates as a digital wholesaler by selling goods with a margin on top of the buying price. Kamioun manages the entire order lifecycle but does not own vehicles or warehouses. The company is also working on additional verticals, including a point-of-sale (POS) tool and payment solutions for corner shops. Kamioun recognizes the importance of corner shops in Tunisia and other African countries and aims to help them thrive in the new economy. In Tunisia, Kamioun faces competition from traditional wholesalers and distribution companies that operate offline, relying on cash vans and scheduled visits. In contrast, Kamioun operates on an on-demand model, where corner shops place orders and receive deliveries based on their needs. The startup has raised approximately US$600,000 from venture capitalists and business angels, along with US$100,000 in grants. It has gained a decent-sized early customer base and plans to expand to Algeria and other markets, pending funding. Despite initial skepticism in the space, Kamioun's frugality and strong unit economics are becoming attractive to investors.

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