Understanding user onboarding and fraud in Africa

Understanding user onboarding and fraud in Africa

A deep dive into the state of KYC: user onboarding and fraud in Africa. Mark Straub, CEO of Smile ID and Wiza Jalakasi, Director of Ebanx Africa Market Development share insights.

The article discusses the state of user onboarding and fraud prevention in Africa, specifically focusing on Know Your Customer (KYC) processes. The insights are provided by Mark Straub, CEO of Smile ID, and Wiza Jalakasi, Director of Ebanx Africa Market Development. The key points from the discussion are as follows:

1. Fraud Trends: Fraud attempts in Kenya grew by 7% and by 5% in Nigeria in the first half of 2023. Stolen or lost IDs were commonly used for fraudulent activities, with 43% of ID fraud cases involving face mismatches and 41% being selfie spoofs.

2. KYC Definition: KYC stands for Know Your Customer and is a process used by companies, especially in the financial sector, to verify the identity of their customers and assess potential risks before providing services. It is essential for compliance with regulations and to prevent fraud.

3. Building vs. Leveraging KYC Systems: Startups in Africa often opt to leverage KYC providers rather than building their own systems due to the complexity and cost of creating a comprehensive solution. Using a provider offers better coverage, integration, and data completion.

4. Choosing a KYC Provider: When selecting a KYC provider, founders should focus on factors beyond price. They should consider data coverage, integration capabilities, reliability, stability, and data completion, as these factors are more critical than cost in the African market.

5. User Onboarding: User onboarding should prioritize creating a smooth and flexible experience that allows high-quality users to sign up quickly. Flexibility in the process helps capture necessary information without overwhelming users.

6. Variability Across Markets: User onboarding behavior varies significantly across different African markets. Some markets are more familiar with digital KYC processes, while others may still rely on paper documents. Startups need to customize their approaches based on market nuances.

7. Addressing Fraud: Fraud prevention measures should be integrated into a platform from its launch, as fraudsters often attempt to exploit new services. Startups should engage with regulators and demonstrate a commitment to user protection when seeking licenses.

8. Identity Interoperability: The future of KYC in Africa involves creating an identity interoperability system that allows users to be verified across different platforms with a single, reliable digital identifier. This would improve data accuracy and prevent duplication.

9. Future of KYC: The future of KYC in Africa also involves building reliable basic ID infrastructure and establishing standards. While more advanced technologies like iris biometrics can be introduced, a strong foundation of basic infrastructure is essential.

In conclusion, the article emphasizes the importance of robust KYC processes for user onboarding and fraud prevention in the African context. It highlights the need for flexibility, reliability, and interoperability in these processes and suggests building basic ID infrastructure as a crucial step toward enhancing user experiences and preventing fraud.

Read more on BenjaminDada

Top comments(0)