Hell Wazoplus  beautiful readers and creators. I hope you're all doing well. I was curious to know if any of you still use Netflix. I know that some of you may have more financial resources, but for those who use Dropbox, have you had a chance to watch "The Gentlemen"? My sprinkles that's a great show, The production quality of the TV show is truly remarkable, rivaling that of a film. The show boasts impeccable clarity, attention to detail, and expertly crafted camera work. The acting is also superb, and the show does not contain any hidden messaging. While it is not technically the first season, it serves as a strong introduction to the characters and plot. It is a welcome addition to the film universe it is connected to, and I hope to see more characters from that world make an appearance in future episodes. It's great to see a show that stands out from the crowd and offers a breath of fresh air from the subpar content we've been bombarded with on streaming services lately. It's nice to know that there are still some quality shows out there that we can enjoy. like Shogun, represent a potential turning point for the industry. It is my hope that more high-quality, community-supported content will be produced, and that we can move away from the trend of heavy-handed messaging that has dominated the industry as of late. It is truly gratifying to see the industry treat its audience with respect and produce shows that can be appreciated on their own merits, without resorting to labeling viewers as "ists" or "phobias" based on their opinions of the show. I hope you get to enjoy it 💕 and have a productive week ahead🌀

Dear Brandies,

Hey, my fellow global brand owners! I hope you're doing fantastic and feeling all charged up to take on this week with a positive attitude and a can-do spirit!

I know Mondays can be tough, but let's not let that get in the way of achieving our brand goals. 

This week, let's challenge ourselves to do the impossible for our brands and push beyond our limits. Remember, you are capable of great things!

If you're looking for a way to connect with your audience on a deeper level, why not try creating user-generated content? This can be a great way to foster engagement and build trust with your audience, while also gaining valuable insights into what they care about most.

So go ahead and give it your all this week, and let's make some serious progress towards our brand goals. 

Wishing you all a productive and blessed week ahead!

Best regards,

Anthonia.

In a world grappling with feeding a growing population and climate change, agro-tech startups offer hope, using technology to transform farming globally.

Driven by passion for sustainability, GreenTech Farms in Seattle optimizes crop yields with AI and data analytics, empowering farmers worldwide.

From Fresno to Lagos, startups like Farm Tech Solutions and Farmcrowdy bring innovation to farmers' doorsteps, revolutionizing agriculture.

Agro-tech isn't just about technology; it's about people like Maria in Kenya, whose income soared with FarmConnect, securing her family's future.

Drones and robotic harvesters are the silent guardians of our food system, ensuring no crop goes unmonitored.

Companies like EcoGrow and AgriSolar promote regenerative farming, honoring the land for future generations.

Investment in agro-tech reflects belief in innovation and human resilience, shaping a future where abundance flourishes for all.

As we embark on this journey, let's remember the human faces behind the technology—the dreamers, innovators, and farmers—who sow the seeds of progress for a brighter tomorrow.

For more insights, visit: [Agro-tech Startups and Innovation](https://medium.com/@larrylilian/agro-tech-startups-and-innovation-2acd8f0ae2c3)

#creaitzwazoplus

#contentwritingprogram

Welcome to WazoPlus 👋🏾 Your Africa's Tailor-made Professional Social Platform.

✅ Create Your Account Today!

➡️ Follow Your Favorite Profiles and Creators

✍🏽 Share with the community and grow your audience

🚀 Build Your Business brand on WazoPlus

Interested in supporting WazoPlus grow or looking to collaborate? Reach out to emile@wazoplus.com

Hey Buddies! 👋

Ever wondered about the buzz around cryptography but found it a bit like decoding a secret language? Fear not, because today's content is your friendly guide to understanding "cryptography!"

Swipe below 👇

For detailed study check out this link: https://open.substack.com/pub/womeninblockchainafrica/p/what-is-cryptography?r=271tze&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

🔓 A friendly reminder to Signup for our blockchain tour; if you're yet to.

https://lnkd.in/dQp4NBAr

Reserve your spot now!🚀

#WiBAfrica #WiBA #WiBATour 🚀

Performance Marketing Tips for African Startups

Startups in Africa are growing daily, and to survive the heavy competition, you might want to try a different approach to marketing strategy, known as performance marketing.

Performance marketing focuses on measurable outcomes and the impact of marketing efforts on key performance indicators (KPIs) such as customer acquisition, conversion rates, and revenue generation.

Unlike traditional marketing approaches, which emphasize brand awareness and visibility, performance marketing is inherently data-driven, enabling you to optimize your campaigns and allocate resources more effectively.

In this article, I will explain in detail what performance marketing is all about and how to mine the treasure in it.

Key Performance Marketing Channels for African Startups

1 . Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

What are SEM AND SEO?

SEM (search engine marketing) involves paid strategies to increase a website's visibility in search engine results, using methods like paid advertising.

SEO (Search Engine Optimization) focuses on organic, non-paid methods to enhance a website's visibility in search engine results, improving its ranking through content and technical optimizations.

• With most consumers turning to search engines to discover products and services, startups can harness the power of SEM and SEO to enhance their online visibility.
• By targeting relevant keywords and optimizing website content, African startups can improve their organic search rankings and drive qualified traffic to their digital properties.

2. Social media advertising.

Social media advertising is the use of paid promotional content on social platforms to reach a specific audience. It involves creating and targeting

Growth Marketing vs Performance Marketing

Marketing, in its myriad forms, has always been the lifeblood of business development and sustainability.

However, as the digital age continues to metamorphose how consumers interact with brands, the strategies that businesses employ to capture attention, build relationships, and drive sales have also evolved.

Two of such strategic paradigms that have grown in popularity are growth marketing and performance marketing.

marketing and performance marketing is all about.

Defining Growth Marketing and Performance Marketing

Before delving into the nuances separating growth marketing from performance marketing, it’s crucial to understand what each term embodies.

Growth marketing is an integrated approach that focuses on expanding a company’s customer base and increasing its revenue by experimenting with a variety of channels and strategies.

It not only aims to attract new customers but also to activate, retain, and ultimately turn them into champions of the brand, fostering organic growth.

Growth marketers are data-driven, yet they equally prioritize creativity and customer experience throughout the funnel stages.

Performance marketing, on the other hand, is directly tied to specific actions and results.

It’s a blanket term that covers online marketing and advertising programs where advertisers pay only when a specific action such as a click, sale, or lead is completed.

Performance marketing is highly metrics-oriented, focusing on quantifiable results that can be tied back to specific marketing efforts and campaigns.

The Philosophical Distinctions

Beyond definitions, understanding the philosophical differences between growth marketing and performance marketing is essential.

Growth marketing views the user’s journey as a cohesive na

Save the Date: Women in Tech Global Conference 2024, April 23-25

https://lnkd.in/eSwA3Mq

Join us again to unite 100 000 women in tech from all over the world.

Chief in Tech Summit

Key Tech Summit

Career Growth Summit

Global Impact Summit

#womenintech #womenwhocode #womeninstem #tech #conferences #WTGC2024

Relax and Breath! 

As we give you the best service!

Designed by yours truly!

A

• Embracing Crypto Payments in Africa.
  
  A cryptocurrency payment gateway is a payment processor for digital currencies, similar to payment processors gateways and acquiring bank credit cards use. Cryptocurrency gateways enable you to accept digital payments,and receive fiat currency immediately in exchange.
  
  Crypto payments are faster and cheaper than traditional international money transfers, which means Africans can keep more of their money instead of paying large currency exchange rates, transfer rates, or other fees. With cryptocurrencies like BTC, there is no need for third-party intermediaries; you can send money directly from one person or company to another, without paying extravagant fees or waiting days on end for transactions to clear through traditional financial institutions.
  
  This is a huge boon to small businesses and startups looking to grow their customer base without needing more resources or access to traditional banking systems. Peer-to-peer exchanges keep more money in African pockets.
  
  This makes crypto ideal when speed and cost savings matter most. Still, it also has applications outside those realms. Businesses can use crypto as an alternative payment method when traveling abroad or sending funds abroad via remittance services like Western Union or MoneyGram.
  
  For some Africans, cryptocurrency is seen as a vital tool to preserve and build wealth. Blockchain is helping African diasporas send money to families cheaply and securely. Crypto is increasingly seen in shops and markets. With countries like Nigeria becoming hotbeds for crypto adoption, it's no wonder we're seeing more African businesses adopting crypto payments.
  
  Africa’s cryptocurrency adoption is silently on the rise. Tech-savvy Ghanans, Nigerians, and South Africans are leading the crypto movement, adopting Bitcoin, stablecoins, and other cryptocurrencies to instead of tradit