Your company may not be as big as Google. It may just be only you or you and 2-5 employees. Regardless of the category your business belongs to, you need to take Tech seriously.

Before you say that Tech is not for you or that you are not an online person, it's necessary to understand that Technology is the practical application of science to solve human problems. Its goal is to help us achieve our goals, and make our lives better.

For instance, Facebook and other social media apps were built by Tech companies to encourage social interactions. You can maintain a connection with an old schoolmate and connect and interact with new people regardless of their geographic location.

Aside from social interactions, you can also leverage social media apps to grow your business. These social media apps are products of science applied practically to solve human problems.

If you can purchase an item on Jumia or your favorite e-commerce store, then you can use Tech to achieve your business goals. So, let's talk about the top three reasons you should pay attention to Tech as a business owner.

1. To reduce the cost of running a business and increase profit.
There are so many innovative, cost-effective ways of doing things, thanks to Tech. Instead of having a million paperback business journals for recording business transactions, you could use a Spreadsheet or another preferred app. It's even more accurate. You can choose to have both, though. The point is that there are better cost-effective ways of doing things, thanks to Tech.

Also, Tech has made automation possible. You can understand how e-commerce works and leverage it to ensure seamless borderless business transactions.

2. To connect to your target audience and prospects.
With Tech,  you can reach so many people. Tech has created room for borderless business transactions. With a simple website, someone in the United States can view what you have to offer and decide whether to patronize you or not. 

With an email list, you can collate the email addresses of the potential audience, and your customers for constant communication. You can tell them about your offerings, gifts, discounts, new products, and arrivals. 

In addition, your customers can share feedback that can help you to understand their needs,  improve your products, and tailor your offerings toward their needs.

3. For exponential business growth and expansion.

Understanding how online marketing works will help you to achieve your business goals. The internet has made a lot of things possible. With many people using the internet regularly, there is an opportunity for you to grow your business and expand to other countries.

The benefits of Tech are numerous and that is why you should pay attention to it. With breakthroughs in Research and advancements in Artificial Intelligence, the possibilities are endless. So take it seriously.

I am in Enugu state but you are reading this content from where you are right now, thanks to Tech. Imagine that I decided not to take leverage Tech to share what I know, it will be a great disservice to you and me.

 For one, you will not be able to access this information, and two, you will not know I have this kind of information and not be able to reach me.  Make up your mind to leverage Tech seriously and leverage it for business growth. 

Will you start taking Tech Seriously?
Let me know in the comment session.