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WHAT IS VIRAL MARKETING?
Social Media Management Resource Person  Feb 22, 2023
WHAT IS VIRAL MARKETING?

Viral marketing is a style of promotion that relies on an audience to organically generate and push the message of a product or service. On social media, marketing is considered “viral” when it’s being shared rapidly by the public at large (with a compounding effect) rather than just its target audience.


How does viral marketing work?

Modern viral marketing on social can be illustrated by the popularity of social media memes or trending TikTok sounds. Memes get shared and promoted like crazy because they resonate with people.

The same rules apply to viral marketing, when followers and customers share a brand’s content because it’s buzz-worthy. But while platforms like TikTok and formats like Instagram Reels have made viral marketing easier for brands, not all brands will achieve the universal reach they’re looking for.


Pro tip: When it comes to knowing what will resonate with your audience and beyond, you don’t need to start at square one. Just look at your data.


What are the pros and cons of viral marketing?


THE PROS:

Increased brand awareness: When you go from 10-1,000 average engagements to 10,000,000, you’ve officially supercharged your brand awareness and potentially gained thousands of new fans or customers.


Audience growth: More eyes on your brand inevitably leads to more fans and followers. For example, Shedd Aquarium’s viral “penguin field trips” campaign led to thousands of new followers gained in a matter of days.


THE CONS:


The reception may not be what you expect: Viral campaigns are meant to create buzz. But sometimes, that buzz isn’t the positive response you’re hoping for.


Losing control of your content and message: Once your content is out there, it’s out there. It can be re-posted and commented on by anyone else with a computer, and you cannot control what they do with it.


More fans doesn’t always mean more customers: New followers and more commenters doesn’t always translate to more sales.


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Emile Munyangabe

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Feb 26, 2024

Praise Ohwodiasa

Relax and Breath! 

As we give you the best service!

Designed by yours truly!


A

Dec 30, 2023

Windy Mpamo,MBA.

 1. Don't call someone more than twice continuously. 

If they don't pick up your call, assume they have something important to attend to.


2. Return the money that you have borrowed.

even before the person who borrowed it remembers or asks for it. It shows your integrity and character. Same goes with umbrellas, pens, lunch boxes, etc.


3. Never order the most expensive dish on the menu.

 when someone is giving you a lunch or dinner.


4. Don't ask awkward questions like

'Oh so you aren't married yet?' Or 'Don't you have kids' or

'Why didn't you buy a house?' Or why don't you buy a car? For God's sake, it isn't your problem.


5. Always open the door for the person coming behind you

It doesn't matter if it is a guy or a girl, senior or junior. You don't grow small by treating someone well in public.


6. Pay it forward or afterwards. 

Eg: If you take a taxi with a friend and he/she pays now, try paying next time.


7. Respect different shades of opinion.

Remember, what's 6 to you will appear 9 to someone facing you. Besides, a second opinion is a good alternative.


8. Never interrupt people who are talking.

 Allow them to pour it out. As they say, hear them all and filter them all.


9. Know when to stop.

 If you tease someone, and they don't seem to enjoy it, stop it and never do it again. It encourages one to do more and it shows how appreciative you are.


10. Embrace gratitude.

Say "thank you" when someone is helping you.


11. Empathize Loyalty.

 Praise publicly. Criticize privately. If you want to retain those who are present, be loyal to those who are absent.


12. A compliment goes a long way compared to a criticism.

There's almost never a reason to comment on someone's weight. Just say, "You look fantastic." If they want to talk about losing weight, they will.


13. Respect boundaries.

When someone shows you a photo on their phone, don't swipe left or right. You never know what's next.


14. Mind your own business, if they want to share, they will.

If a colleague tells you they have a doctor's appointment, don't ask what it's for, just say " hope you're okay". Don't put them in the uncomfortable position of having to tell you about their personal illness. If they want you to know, they'll do so without your inquisitiveness.


15. Respect everyone, regardless of their status, ethnicity, or age.

You can't be a good business partner or anything else unless you are a good human being to the core, Treat the cleaner with the same respect as the CEO. Nobody is impressed at how rude you can treat someone below you but people will notice if you treat them with respect.


16. Eye contact and body language.

If a person is speaking directly to you, staring at your phone is rude.


17. The power of silence.

Never give advice until you're asked; sometimes all people need is a listening a ear free of judgments and advice. Knowing this will help you help those in need and you will not be listening to respond but to empathize with the other person.


18. Avoid unnecessary questions.

 When meeting someone after a long time, unless they want to talk about it, don't ask them their age and salary.


19. Mind your business unless anything involves you directly - just stay out of it.


20. Small gestures go a long way.

Remove your sunglasses if you are talking to anyone in the street. It is a sign of respect.


21. Understand your audience.

 Never talk about your riches in the midst of the poor. Similarly, don't talk about your children in the midst of the barren.


22. After reading a good message, try to say

"Thanks for the message".


Appreciation remains the easiest way to get what you don't have.


Jul 1, 2023

Don Chioma peniel

As simple as avoiding opening suspicious emails, activating two-factor authentication, and more, are cyber securities.


Many people may believe that cybersecurity might need years of experience or a highly technical background. Still, in reality, cybersecurity isn't challenging although there may be difficult concepts, like cryptography, or areas that require more technical knowledge.


Individuals, organizations, and companies can apply simple levels of cybersecurity.

Whether you are an individual, small business owner, or large multinational, you rely on computer systems daily. Cyber security should be practiced to protect against phishing schemes, identity theft, data breaches, and financial losses. In this article, we will take a look at some simple precautions for cybersecurity.


These precautions can save your email and social media accounts from being hacked.

Don’t click suspicious links in emails or texts


Don't give your password or details to an anonymous caller requesting your social media details or bank details.


Use a password manager and two-factor authentication wherever possible


Get a strong antivirus


Always use strong and unique passwords away from your username.


Review your account permissions and restrict access to external apps


Check your social channels for site-specific recommendations


Modify Your Passwords Regularly

Feb 28, 2023

nora elegha

Why Marketing?

Marketing is an essential component of any business strategy as it helps organizations to connect with their target audience, promote their products or services, and ultimately drive revenue. The main objective of marketing is to understand customer needs and preferences and to create value for them through effective communication and product positioning.


In today's digital age, marketing has become even more important as businesses are increasingly relying on online channels to reach their customers. Social media, email marketing, content marketing, and search engine optimization are just a few of the tools that companies use to create and maintain an online presence.


Marketing plays a critical role in building brand awareness, establishing brand identity, and creating a positive image in the minds of  consumers. It helps companies to differentiate themselves from competitors and to build a loyal customer base. Marketing also involves analyzing market trends, identifying new opportunities, and developing strategies to stay ahead of the competition.

There are many reasons why marketing is important, some of which include:

  • Identifying customer needs: Marketing helps businesses identify the needs, preferences, and behaviors of their target audience, allowing them to develop products and services that meet those needs.
  • Building brand awareness: Marketing helps businesses build brand awareness and recognition, which can lead to increased sales and customer loyalty.
  • Creating customer engagement: Effective marketing campaigns can create customer engagement and build relationships with customers, which can increase customer retention and loyalty.
  • Increasing sales: Marketing campaigns can be used to drive sales and revenue by promoting products and services to customers and encouraging them to make purchases.
  • Staying competitive: Marketing helps businesses stay competitive by keeping them informed about the latest trends, technologies, and innovations in their industry.

Overall, marketing is essential for any business that wants to grow and succeed in today's competitive marketplace. It helps organizations to connect with customers, build relationships, and ultimately drive revenue and profitability.


Feb 24, 2023

nora elegha

Meta has increasingly come under scrutiny for its questionable advertising practices — which were most recently ruled illegal under the European Union’s data-protection law — adding pressure on the Facebook and Instagram owner to set the record straight. Efforts around protecting teen users have been an ongoing conversation, which at one point included an investigation by Ireland’s Data Protection Commission, and its latest move indicates that the subject is still front of mind.


Meta’s new updates mean advertisers will no longer be able to track teens across its platforms, or use gender as a targeting option. Age and location will still be available because the data helps advertisers ensure relevancy, the company detailed in its post, but targeting efforts for the demographic need not go any further.

”We recognize that teens aren’t necessarily as equipped as adults to make decisions about how their online data is used for advertising, particularly when it comes to showing them products available to purchase,” the announcement said.

The company is also expanding teens’ ability to control the ads that are served to them, providing additional tools within its Settings page for teens to choose to “see less” or make “no preference” on the types of ads they see. Meta already prohibits ads about restricted categories such as alcohol, financial products and weight loss services, but its new updates would allow younger users to note specific industries or advertisers it would like to see less of. Finally, Meta will add information about the platforms’ tools and privacy settings to help teens understand and have control over their privacy across its platforms.


The changes reflect company research, direct feedback from parents and child developmental experts, United Nations children’s rights principles, and, not incidentally, global regulation. The measures also build on changes made in 2021 that include controlling the ability for advertisers to target teens based on interest and activities.

Meta’s new teen controls were announced one day after the company revealed it had developed a new machine-learning system intended to reduce algorithmic bias in advertising. The new Variance Reduction System was developed with the Department of Justice as part of a settlement that the company’s algorithms could serve ads based on federally protected characteristics such as sex, race and ethnicity, resulting in discriminatory practices.


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