š Zilla Shifts Gears: Pauses BNPL Services, Focuses on Cross-Border Payment Product Zillawire šš³
#e-commerce
#fintech
#payments
Facing challenges in consumer understanding, Zilla, the Buy-Now-Pay-Later (BNPL) startup, hits pause on its BNPL services. Instead, it's steering towards success with Zillawire, a robust cross-border payment product, overcoming hurdles in the evolving FinTech landscape. šš¼
Zilla, the BNPL platform, takes a strategic pause due to consumer misconceptions about credit, shifting focus to Zillawire, a cross-border payment solution. While BNPL struggled to gain traction, Zillawire addresses merchants' international payment challenges, showcasing promising performance since its launch in August 2023. The move reflects Zilla's adaptability in responding to market dynamics. ššø
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