When was the last time you audited your content? If it's been over six months, you're leaving opportunities on the table. Here's your comprehensive checklist:

🟢 Inventory Everything
Start by cataloging all content: blog posts, social media, emails, videos, PDFs, landing pages. Use a spreadsheet to track URLs, publish dates, topics, and formats. You can't improve what you can't see.

🟢 Assess Performance
Pull analytics for each piece. Track page views, engagement rates, time on page, bounce rates, and conversions. Identify your top 20% of content, what makes it perform? Find your bottom 20%, can it be improved or should it be removed?

🟢 Check for Accuracy
Outdated information damages credibility. Review statistics, case studies, product features, and pricing. Update or remove anything no longer accurate. This is especially critical for financial services content where outdated regulations or market data can be misleading.

🟢 Evaluate SEO Health
Check keyword optimization, meta descriptions, title tags, and internal linking. Are images optimized with alt text? Is content structured with proper headings? Use tools like Google Search Console to identify technical SEO issues.

🟢 Assess Content Gaps
What topics does your audience need that you haven't covered? Analyze competitor content, review customer questions, and check search trends. Gap analysis reveals your next content opportunities.

🟢 Review Brand Consistency
Does all content reflect current brand voice, messaging, and visual identity? Inconsistent branding confuses audiences and dilutes your message. Update anything that feels off-brand.

🟢 Identify Repurposing Opportunities
Your best-performing content can live in multiple formats. Can a blog post become a video? Can social posts expand into a guide? Repurposing maximizes content ROI.

🟢 Create an Action Plan
Categorize content: Keep as-is, update, repurpose, consolidate, or delete. Prioritize based on performance data and business goals. Set deadlines and assign responsibilities.

🟢 Schedule Regular Audits
Quarterly audits for active businesses, bi-annual for smaller operations. Regular audits prevent content decay and maintain quality.

The Payoff
Content audits improve SEO, enhance user experience, and maximize your content investment. They reveal what works, eliminate what doesn't, and create a roadmap for better content.

We all know how tough it is to gain traction and stand out in today’s crowded social media space. Everyone is competing for attention, and brands are pouring energy into content marketing strategies just to stay visible.

But here’s the thing, many brands and influencers aren’t struggling because they lack ideas. They’re struggling because of avoidable mistakes that block growth from the very start.

Let’s break down 5 of the most common content marketing mistakes, and how to fix them.



1. Quantity Over Quality

The pressure to “stay visible” often pushes brands to churn out content just for the sake of posting. The result? Low-quality visuals, weak messaging, and content that does more harm than good.

The Fix:
Take the time to create content that actually reflects your brand’s personality and adds value. Test different formats (videos, carousels, stories, blogs) and double down on what resonates with your audience. Remember: posting once or twice a week with intention beats posting every day without a clear purpose.


2. Blending In With Trends

Following every single trend without adding your own spin makes your brand forgettable. If your content looks and sounds like everyone else’s, you’ll blend into the noise and lose your audience’s attention.

The Fix:
Find your unique angle. This could be your brand voice, your backstory, your design style, or the way you interact with your community. Identify your unique selling proposition (USP) and build it into your strategy. And when you do hop on trends, make sure they align with your goals, and always add your own twist.


3. No Clear Content Strategy
This is one of the biggest killers of growth. Without a strategy, your content lacks direction. You’ll end up posting inconsistently, missing the mark with your audience, and failing to tie content back to your brand’s larger goals.

The Fix:
Start with clarity.

Define your goals: awareness, traffic, leads, or engagement?

Identify your audience: who are they, what do they care about, where do they spend time?

Create a plan: map out formats, posting cadence, and themes that align with your audience’s needs.

Strategy gives your content focus and ensures every post moves you closer to your goals.


4. Overly Promotional Content
If all your content sounds like a sales pitch, your audience will tune out. People don’t log into social media to be sold to all day, they come to learn, laugh, connect, or get inspired.

The Fix:
Balance is everything. Aim to:

Educate (how-to guides, tutorials, industry insights)

Entertain (memes, storytelling, relatable posts)

Inspire (success stories, testimonials, case studies)

Engage (behind-the-scenes, polls, user-generated content)


Sprinkle in promotions, but don’t let them dominate. When you focus on value, sales happen naturally.

5. Ignoring Your Audience

The Fix: know them inside out

Conclusion
Content marketing isn’t just about being present, it’s about being purposeful. Avoiding these mistakes can save your brand from wasted energy and stalled growth.

Focus on quality, stand out with your uniqueness, build with strategy, balance promotion with value, and most importantly, know your audience.

Do this consistently, and your content won’t just “show up” online, it will actually move the needle for your brand.

Introduction: SDGs Are Closer Than You Think

The United Nations Sustainable Development Goals (SDGs) are often seen as global policies far removed from daily life. But the truth is, everyday actions have the power to drive measurable impact. From the way we commute to how we shop, eat, and work, every decision can either support or hinder progress toward a sustainable, equitable world.

Platforms like WazoPlus are helping bridge this gap by turning knowledge into actionable steps that anyone can implement.

Step 1: Sustainable Consumption & Energy

Practical Actions:

• Reduce energy use at home: turn off lights and unplug devices when not in use. (SDG 7: Affordable & Clean Energy).
• Choose locally-produced goods and ethical brands to reduce carbon footprint. (SDG 12: Responsible Consumption & Production).
• Support circular economy initiatives: recycle, upcycle, and donate unused items.

Why it matters: Small changes in consumption patterns collectively reduce emissions, create demand for sustainable products, and encourage corporate responsibility.

Step 2: Safe & Conscious Transport

Practical Actions:

• Walk, cycle, or use public transport whenever possible. (SDG 11: Sustainable Cities & Communities)
• Support safe driving practices: advocate for licensed drivers and vehicle safety checks. (SDG 3: Good Health & Wellbeing)
• Carpool or share rides to reduce traffic congestion and emissions.

Why it matters: Safer, greener transportation prevents accidents, reduces environmental impact, and promotes healthier communities.

Step 3: Ethical Work & Fair Practices

Practical Actions:

• Treat domestic workers, colleagues, and service providers with fairness and respect. (SDG 5: Gender Equality + SDG 8: Decent Work & Economic Growth)
• Support small businesses and local entrepreneurs.
• Volunteer or mentor in your community to transfer skills and knowledge.

Why it matters: Fair treatment, inclusion, and support for local enterprise drive community resilience and economic growth.

Step 4: Community Engagement & Advocacy

Practical Actions:

• Participate in community cleanups or sustainability initiatives. (SDG 13: Climate Action + SDG 11)
• Advocate for local policies that protect health, education, and equality.
• Share knowledge online: amplify actionable content like WazoPlus guides.(Read them if not familiar with them in the LTWE Newsletter.)

Why it matters: Informed, engaged citizens become drivers of systemic change, turning abstract goals into tangible results.

Case Study: Rwanda in Action

In Rwanda, local communities are already leading by example:

• Neighborhood recycling programs reduce waste while creating jobs.
• Youth-led tech startups teach sustainable practices through apps and workshops.
• Community transport cooperatives ensure safer, greener, and affordable mobility.

These are real-world applications of the SDGs, showing that local action drives global impact.

Looking Ahead: Make the SDGs Your Daily Practice

Every choice you make from what you buy, how you move, how you work, and how you engage,has the potential to contribute to a sustainable, equitable future. By turning insight into action, citizens everywhere can make SDGs not just a policy framework, but a lived reality.

Call to Action:

Start today: pick one small action from this guide and implement it this week. 

Share your results with your community and inspire others.

Remember: Global change starts locally. Every empowered citizen is a spark.

One 

Emerging Genre Trends African Writers Should Watch in 2025

Genres aren’t fixed. They move with the times, and in 2025, three big shifts are defining what readers love.

1. Romantasy is thriving
It’s the perfect blend of love and imagination. For African writers, infusing local myths and love stories could make for powerful global hits.

2. Hidden history is trending
Readers are hungry for narratives that reveal forgotten events and unheard perspectives. African history is full of moments waiting to be retold in fresh ways.

3. Contemporary nostalgia
It’s about making readers feel the present while pulling on threads from the past they miss, a combination that connects deeply.

These trends aren’t passing fads. They’re a signal: readers want emotion, discovery, and authenticity in their stories.

A growing number of publishers in the UK are worried.

With how fast generative AI is developing, there’s concern that fiction writers, especially those just getting started,  might get replaced.

We understand where the fear comes from. AI tools can now write blog posts, sales copy, social media content, and even novels,  in minutes.

But here’s what no one is talking about enough:

AI can’t tell your story.
Not the way you can.

It doesn’t know your upbringing.
It doesn’t carry your cultural depth.
It can’t tap into your voice, your struggle, or your lived experience.

This matters, especially if you’re an African writer or creator.

The Problem with AI Writing
Generative AI is built to sound correct.
But "correct" isn't always real.

It pulls from patterns, data, and existing writing to form new outputs,  but it doesn’t know what life feels like in Nairobi, Kigali, Accra, or Lagos.

It doesn’t know the weight of your grandmother’s proverb.
It can’t write about the quiet frustrations of living in a fast-changing city.
It won’t understand the layered slang of your people.

What readers crave today,  more than speed, is authenticity.

They want voices that feel true, not just technically sound.

So What Should Writers Do?
Keep creating.

Especially in Africa, we need more real, grounded stories. Stories that aren’t polished by algorithms but shaped by life.

Whether you’re a content writer, a poet, a fiction author, or a brand storyteller, your edge is your truth.

Use tools where they help. But never let them replace your voice.

You’re not behind.
You’re ahead, because you’re real.


In Conclusion, AI is powerful, but it has limits.
And the one thing it can’t fake is you.

We all chase numbers.

More likes, more views, more shares. It’s normal. But sometimes, the real power of content lies in the quiet, helpful posts, not the flashy viral ones.

A few years ago, I crafted what I thought was a brilliant content marketing post. Smart, technical, clean.
It flopped.

But a quick story about a mistake I made? That one took off.
Why? Because people crave honesty and relatability more than polish.

Great content feels like a conversation. It solves a problem. It doesn’t try to show off, it tries to serve.

So next time you sit down to write, ask yourself:

“What’s one thing I’ve learned recently that could help someone else?”

That’s the post worth writing.
And those are the ones people remember.

Still trying to figure out what to post on YouTube this year? You’re not alone.

If you want to grow your YouTube channel fast, you need to create videos around what people are actually searching for.

And in 2025, that means keeping up with trending topics and audience behavior.

Well, lucky for you, WazoPlus did the research so you didn’t have to.

Here are the YouTube content ideas 2025 creators are using to increase views organically and get noticed.

1. ASMR is Still a Whole Vibe.

From “eat with me” videos to relaxing cooking sounds, ASMR YouTube videos are still huge. Viewers love it for sleep, focus, and even stress relief.

Tip: “African ASMR” is rising fast. Think nature, rain sounds, market hustle sounds, inside the traffic.

2. Pop Culture & Celebrity Commentary.

Let’s be honest, celebrity drama always pulls views.

Viewers are always hooked on quick takes, drama breakdowns, and commentary on viral interview moments.

Ideas:

• Recaps of red carpet events and reviews.
• Explainers on celebrity controversies. Eg: The Justin Bieber, Selena Gomez and Hailee Bieber timeline.
• Breakdowns of pop culture chaos.

Tip: Just add your twist; people want your perspective, not just the news.

Psst… Celebrity dating timelines are always a big hit.

3. Quiet Life & Soft Living Vlogs

After years of hustle culture, people are embracing calm. And content creators have keyed into that.

The soft living YouTube trend is all about peace, intention, and cozy vibes.

Try content like:

• Slow morning routines.
• Minimalist day-in-the-life.
• Quiet life YouTube vlog.

These types of videos offer escapism and the peaceful content watchers crave.

Tip: Create a channel that feels like a calm, safe space.

4. Movie & TV Show Breakdowns Are a Hit.

People love watching movies and TV reviews, but they really love deep dives.

Ideas like:

• What you missed in [Movie Title].
• Hidden messages, plot holes, or character studies.
• Episode-by-episode breakdowns.

Tip: New shows/movies = trending searches. (Like when the Sinners movie was trending).

Great for tapping into high search volume YouTube ideas while they’re hot.

If you're ready to grow your YouTube channel fast, follow the data.

WazoPlus tracks the top trending YouTube topics so you can focus on creating content ideas that rank.

👉Ready for more viral YouTube topics 2025? Tap into WazoPlus, your content trend bank.

Pick one idea. Start creating. Let the algorithm do the rest.

More people are using AI tools to search for answers. Whether it’s ChatGPT, Google’s AI Overviews, or Perplexity, these tools are changing how content gets discovered.

That means traditional SEO isn’t enough anymore. If you want your content to show up in AI-generated answers, you need to understand Generative Engine Optimisation (GEO).

What is Generative Engine Optimisation?

GEO is the act of structuring your content so that it can be easily understood and cited by AI-powered search tools. 

These tools don’t just pull from keywords, they extract answers, summaries, and useful data from content that is clear, structured, and trustworthy.

When done right, GEO increases your chances of:

• Being featured in AI-generated responses
• Getting cited as a trusted source
• Driving traffic back to your site

Why GEO Matters for Creators and Brands

AI tools are becoming the default way many people find information. Users ask a question, and the AI pulls information from top sources instantly. If your content isn’t showing up there, you’re missing visibility and potential traffic.

When AI tools use your content, they link back to your site. That helps drive traffic, build authority, and increase brand visibility.

And since more users are getting answers straight from AI tools, this visibility matters more than ever.

How to Optimise for Generative Engines

This section is a step-by-step process on how to optimise your content for AI

1. Answer Clear Questions

AI tools look for direct, helpful answers. Start each major section with a real question your audience is likely asking. Use tools like:

• Google’s “People Also Ask”
• Reddit forums
• Quora or AnswerThePublic

For example, instead of writing “How GEO Can Help,” write “What is Generative Engine Optimisation?” or “How Do You Optimise for AI Tools?”

2. Be Straightforward and Specific

Avoid long intros or vague phrases. Get to the point. Give facts, clear definitions, steps, or lists that answer the question in plain language. This helps AI pull your content accurately.

For example, start with “GEO helps your content appear in AI tools by structuring it around real questions and clear answers.”

3. Use Structured Formats

Use a structure that both humans and AI can understand:

• H2 and H3 headings
• Bullet points and numbered lists
• Bold for important phrases
• Short paragraphs (2–3 lines max)

This makes it easier for AI to understand and reference your content.

4. Add Sources and Practical Examples

Link to trusted sources and use real examples that back up your point. AI tools prefer well-sourced content. Reference up-to-date statistics, studies, and examples from trusted websites.

For example, “According to Search Engine Journal, over 80% of marketers believe AI will influence SEO strategy this year.”

Read the biggest hook mistakes content creators make (And How to Fix Them).

5. Use Internal Links to Related Topics

Build depth by linking to your other content. This shows you’re an authority and helps both human readers and bots explore your site further.

For example, “If you’re updating older content, check out our article on SEO Refresh Strategies.”

6. Add Schema Markup to Help AI Understand Your Content

Schema markup is a type of structured data that helps search engines and AI tools understand what your content is about. 

When added to your website’s code, it gives more context and makes your content easier to display in search results and AI responses.

Here are three key types of schema to use:

1. FAQ Schema

This is used when your content includes a list of frequently asked questions and answers. 

Adding an FAQ schema allows Google and AI tools to show your questions and answers directly in search results or AI summaries.

Use it when: Your article includes clear Q&A sections that respond to specific user queries.

2. Article Schema

This tells search engines that your page is an article. It includes details like the headline, author name, publish date, and article body. 

This makes it easier for your content to be featured in news carousels, snippets, or cited by AI.

Use it when: You're publishing blog posts, news articles, or editorial-style content.

3. How-To Schema

This schema is used for step-by-step instructional content. It helps your how-to guide appear with rich features like steps, images, and even tooltips in search results.

Use it when: Your content walks the reader through a process, task, or tutorial (e.g. “How to Set Up a Blog”).

7. Optimise Metadata and Alt Text

Your page titles, meta descriptions, and image alt texts should match the content’s focus. This makes it easier for crawlers and AI to understand your topic.

8. Refresh and Update Your Content Often

AI tools prefer newer, active content. Review older posts regularly and:

• Fix outdated links
• Add new examples
• Reformat using the GEO structure
• Add FAQ sections based on recent comments
  

What If My Content Still Isn’t Getting Picked Up?

Sometimes it takes time. Here are a few quick fixes:

• Recheck your headers are they real questions?
• Add more internal links to improve authority
• Submit your sitemap to Google again
• Build a few backlinks to the page
• Ask your audience what’s unclear and improve the answers

Conclusion

Generative Engine Optimisation helps your content stay relevant as AI tools become part of everyday search. 

Instead of fighting the shift, use it as a chance to be more visible in the places your audience is already looking.

If you want to create content that gets picked up by AI tools then join WazoPlus today and start building smarter, searchable content.

↔️ www.wazoplus.com

If you’ve ever spent hours creating content that no one reacts to, you’re not alone. The truth is good content isn’t just about what you want to say. 

It’s about what your audience needs to hear. That’s where Voice-of-Customer (VoC) content comes in.

VoC content is based on real words, questions, and feedback from your audience. 

It helps you write in a way that connects, builds trust, and solves real problems.

Here’s how to create it:

Start by Listening

Check where your audience is already talking either in the comment sections, product reviews, DMs, support emails, or community posts. 

What are they asking? What do they struggle with? What do they wish someone explained more clearly?

Capture Their Language

Instead of using marketing buzzwords or technical jargon, use the same words your audience uses. This helps them feel like you truly understand them and it’s great for SEO too.

Example: If your audience says “I feel overwhelmed running my business,” use that phrase directly in your headline or intro.

Turn Questions Into Content

Every question you hear from a customer or follower is a potential blog post, email, or video. If one person asks it, more are probably wondering the same.

Use Surveys and Polls

Sometimes, just asking your audience what they want to learn is the best move. Keep it simple.

One question, multiple-choice, or open-ended. You’ll get insight straight from the source.

Show You’re Listening

Let your audience know when their feedback inspires a piece of content. 

For example: “We wrote this guide because many of you asked us how to manage your social content more easily.” It builds trust and shows that you care.

Update Content Based on Feedback

If you’ve published a blog or video before and received feedback on it, consider going back to make it better. 

Add missing info, clarify points, or even turn it into a more helpful resource.

Conclusion

Voice-of-Customer content takes time and listening, but it pays off. You’ll write with more clarity, attract the right people, and build real connection.

Want to learn how to turn your audience’s voice into content that works? Join WazoPlus today and grow your brand with tools, support, and a creative community.
↔️ www.wazoplus.com

Look at your last 5 content and tell yourself the truth. Did it grab your attention?

If you were scrolling and saw a stranger with the same content, would you stay to watch it?

No? Then we have a problem.

Let’s be honest with ourselves, there’s a lot of noise online.

We spend time scrolling and swiping away at things that don’t interest us.

So how do you make someone stop scrolling and pay attention to your content?

It all starts with a hook. That is:

1. The first line
2. The first video clip
3. Or the first visual…

That grabs your watcher/reader by the eyeballs and says:

“You’re going to enjoy watching this.”

And if your hook fails to grab your watcher or reader?

Well, it doesn’t matter how great the rest of your content is, they never stayed long enough to see it.

Let’s fix that up right now.

By talking about the most common hook mistakes content creators make and how you can start fixing them today.

Mistake 1: Your Hook Is Too Vague.

Have you ever watched a post for 5 seconds and still didn't understand what the post was about?

That’s the problem with vague hooks.

They don’t give people a reason to care for the rest of the content.

Why being vague is reducing watcher/reader retention:

• People are busy. They need to know what’s in it for them fast.

Don’t stress your watchers.

Make them know what they are gaining from watching you.

What to do instead:

• Get specific and make your promise of value clear and concrete.

Example: “This hack helped me triple my Tiktok engagement in two weeks.”

The value is there, it targets people who want to achieve the same thing, and it has a promised timeline.

Perfect hook.

Mistake 2: Taking Too Long to Get to the Point.

In the words of an old meme: Ain't nobody got no time for that.

If your content takes 15 seconds to warm up, you’ve already lost ‘em.

You've lost me sincerely😒

Why taking too long ruins your content:

• On Reels and TikTok, you’ve got maybe 2–3 seconds to hook someone.
• Long intros = zero watcher retention.

What to do instead:

• Start with action, emotion, or a bold statement.

Example: “I helped my client triple their lead generation by doing this one thing!”

This would definitely grab my attention; because it has a promised value and targets people.

A good hook.

Mistake #3: Going Full Clickbait.

You’ve seen those skincare content that start with:

“You’ll NEVER believe this trick!”

And then the “trick” is… drink water? Seriously?

That pisses people off because you technically wasted their time.

Why it stops working after a while:

• It kills trust.

People are not getting hyped up to watch your content only to hear basic facts.

• People swipe away fast and platforms notice.

And when people don't trust you, they swipe fast.

And platforms notice this and stop pushing out your videos.

What to do instead:

• Hype it up honestly.

Get actual tips that help people. Not just basic stuff.

• Make sure your hook matches the value of your content.

Like I said, help people.

Mistake 4: Forgetting About a Visual or Audio Hook.

Yes, we want to hook people with words.

But in this present world of unending content, people need more to grab their attention.

Do something with the video. Start with a zoom, a shake.

Capcut has lots of video effects that can act as a video hook. Try them out!

Why just word hooks don't work all the time:

• Platforms like TikTok and Reels are built on visuals and sound.

So we have to capitalize on that.

• If the first frame is boring, they’re out.

Yea, humans have become hard to please in the world of content.

What to do instead:

• Think visually. Add quick cuts, bold on-screen text, or trending sounds.

Utilize Capcut very well. You want to GRAB attention, not beg your watchers for it.

We’ve all made these mistakes at some point. But the key is learning and adjusting.

Because when you get your hook right? People stop, stay till the end, and engage.

Learned something new? Then head over to WazoPlus and sign up.

So you can practice, experiment, and level up your hook game with tools that help you grow.

#wazoplus #contentcreators #contentwriters #contenthooks #rwanda