African e-pharmacies have disrupted the traditional pharmacy retail industry by offering online solutions for buying medicines that are both convenient and affordable. These online pharmacies, such as MyDawa and AddPharma, have built full-service outlets for high-cost and low-cost conditions alike, defined opportunities for cooperation with pharma distributors, and embraced low-tech ways to make their services as convenient and instantaneous as possible. Unlike Amazon Pharmacy, African e-pharmacies offer medications for acute conditions, which is an important way to motivate customers to try online pharmacies for the first time. They have also formed partnerships with pharmaceutical distributors and have simplified prescription verification by accepting photo uploads of a paper prescription. African startups have disrupted retail pharmacy with their unrelenting focus on improving the patient experience and their recognition of market conditions to work around, and Amazon and other players in the US have yet to master these principles.

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