Alerzo's Workforce Slashed Despite 2023 Fundraises: A Dive into Africa's B2B E-commerce Challenges 📉
#e-commerce
#employment
#b2b
Despite securing funds twice in 2023, Alerzo, a B2B e-commerce firm, made substantial workforce cuts in February, attributing the move to digitization efforts. This development sheds light on the challenges faced by startups in Africa's B2B e-commerce landscape.
Amidst funding boosts, Alerzo trimmed its employee count by at least 70 in early 2024, bringing its total layoffs to over 400 in the past year. The decision, driven by cost-cutting measures, underscores the complex dynamics of sustaining B2B e-commerce ventures in Africa's competitive market.
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