Bolt Takes on Uber in Cairo with Aggressive Pricing and 15% Driver Commissions 🇪🇬

Bolt Takes on Uber in Cairo with Aggressive Pricing and 15% Driver Commissions 🇪🇬

#business
#consumer markets
#ride-hailing
#mobility
Bolt, the global ride-hailing giant, has launched in Cairo, challenging Uber's dominance with a bold pricing strategy. Offering a 15% commission for drivers (compared to Uber's 22-33%) and a 50% discount for riders in the first six months, Bolt aims to boost demand and provide a more economical alternative in the Egyptian market. This move follows Bolt's recent expansion in Southern Africa and a commitment to invest over $500 million in the continent by the end of 2024.

Bolt, the international ride-hailing company, has entered the Cairo market, competing with Uber, InDriver, and Careem. In a bid to gain traction, Bolt is implementing an aggressive pricing strategy, offering a 15% commission for drivers (lower than Uber and Careem, which charge 22-33%) and providing riders with a 50% discount on trips for the initial six months. This move, part of Bolt's expansion in Africa, marks its 15th market on the continent. The company aims to stimulate demand and enhance driver earnings through competitive pricing, challenging the established players in the Egyptian ride-hailing market.


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