Unleash Your Decision-Making Potential with the Ultimate Guide!

Meet Peter Nalitolele, CEO of Dar es Salaam Stock Exchange - another East African leader joining us at the 28th ASEA Annual Conference!

As our neighbor in East Africa, Tanzania's market experience offers great lessons for Rwanda's growth! 🤝

What this gathering brings us:

✅ Learn from our successful regional neighbors.

✅ Discover how East African markets can work together.

✅ See new ways to make investing easier for everyone.

✅ Find out how to attract businesses from across the region.

✅ Build stronger partnerships with neighboring countries.

✅ Make East Africa a powerful investment destination.

✅ Connect with leaders from 30+ African countries.

When East African markets share ideas, we all become stronger! This regional cooperation can create more jobs and opportunities for all our people.

📅 November 26-28, 2025 📍 Serena Hotel, Kigali, Rwanda.

Join this historic East African financial gathering!

Register: https://asea.smartevent.rw/about.html

Contact: +250 788 516 021

P.S: Early bird registration ends on 15 August 2025

#ASEA28 #RSE #WazoPlus #AfricanFinance #EastAfrica #Tanzania #KigaliConference

Your competitors are still spending thousands on diesel every month.

You could be saving up to 80% on fuel costs while doing the exact same work, or even more work.

This is what makes the RD6 different:

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Car’s specifications:

• Running cost: 1,325 RWF per 100km.
• 272 horsepower: More power than most diesel pickups.
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Perfect For:

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Introduction: SDGs Are Closer Than You Think

The United Nations Sustainable Development Goals (SDGs) are often seen as global policies far removed from daily life. But the truth is, everyday actions have the power to drive measurable impact. From the way we commute to how we shop, eat, and work, every decision can either support or hinder progress toward a sustainable, equitable world.

Platforms like WazoPlus are helping bridge this gap by turning knowledge into actionable steps that anyone can implement.

Step 1: Sustainable Consumption & Energy

Practical Actions:

• Reduce energy use at home: turn off lights and unplug devices when not in use. (SDG 7: Affordable & Clean Energy).
• Choose locally-produced goods and ethical brands to reduce carbon footprint. (SDG 12: Responsible Consumption & Production).
• Support circular economy initiatives: recycle, upcycle, and donate unused items.

Why it matters: Small changes in consumption patterns collectively reduce emissions, create demand for sustainable products, and encourage corporate responsibility.

Step 2: Safe & Conscious Transport

Practical Actions:

• Walk, cycle, or use public transport whenever possible. (SDG 11: Sustainable Cities & Communities)
• Support safe driving practices: advocate for licensed drivers and vehicle safety checks. (SDG 3: Good Health & Wellbeing)
• Carpool or share rides to reduce traffic congestion and emissions.

Why it matters: Safer, greener transportation prevents accidents, reduces environmental impact, and promotes healthier communities.

Step 3: Ethical Work & Fair Practices

Practical Actions:

• Treat domestic workers, colleagues, and service providers with fairness and respect. (SDG 5: Gender Equality + SDG 8: Decent Work & Economic Growth)
• Support small businesses and local entrepreneurs.
• Volunteer or mentor in your community to transfer skills and knowledge.

Why it matters: Fair treatment, inclusion, and support for local enterprise drive community resilience and economic growth.

Step 4: Community Engagement & Advocacy

Practical Actions:

• Participate in community cleanups or sustainability initiatives. (SDG 13: Climate Action + SDG 11)
• Advocate for local policies that protect health, education, and equality.
• Share knowledge online: amplify actionable content like WazoPlus guides.(Read them if not familiar with them in the LTWE Newsletter.)

Why it matters: Informed, engaged citizens become drivers of systemic change, turning abstract goals into tangible results.

Case Study: Rwanda in Action

In Rwanda, local communities are already leading by example:

• Neighborhood recycling programs reduce waste while creating jobs.
• Youth-led tech startups teach sustainable practices through apps and workshops.
• Community transport cooperatives ensure safer, greener, and affordable mobility.

These are real-world applications of the SDGs, showing that local action drives global impact.

Looking Ahead: Make the SDGs Your Daily Practice

Every choice you make from what you buy, how you move, how you work, and how you engage,has the potential to contribute to a sustainable, equitable future. By turning insight into action, citizens everywhere can make SDGs not just a policy framework, but a lived reality.

Call to Action:

Start today: pick one small action from this guide and implement it this week. 

Share your results with your community and inspire others.

Remember: Global change starts locally. Every empowered citizen is a spark.

One 

As professionals, we work hard for money.

But real wealth comes when your money works for YOU Rwanda's Green Bonds is a new investment strategy where:

1. Financial Returns Meet Environmental:

Impact Green bonds offer fixed, government-backed returns (protecting your savings from inflation), while funding critical climate infrastructure.

2. Easy for Everyone to Start:

You can begin investing with as little as RWF 100,000.

These green investment options are designed so that people from all income levels can take part in building a better, more sustainable Rwanda.

3. Your Money Builds Real Things:

When you invest in Green Bonds, your money helps fund real-life projects like:

● Solar and wind energy.

● Affordable and eco-friendly housing.

● Green public transport.

● Climate protection and disaster preparedness.

4. Steady Returns, Less Risk

Compared to the stock market, these investments are more stable. Returns are backed by reliable project income and government support.

Most investments are only about making money. But Green investments do both:

✔️ Grow your money.

✔️ Help the environment and your community.

This approach is helping Rwanda become a leading destination for sustainable investment in the region.

Attracting international funds while helping Rwandans build long-term wealth.

If you're a large investor, pension fund, or development organization looking for transparent, impactful opportunities, Rwanda’s Green Exchange Window is the place to start.

Sustainable finance is the future.

The real question is: Will you be part of it?

Follow us to learn more about green bond opportunities: rse.rw

Emerging Genre Trends African Writers Should Watch in 2025

Genres aren’t fixed. They move with the times, and in 2025, three big shifts are defining what readers love.

1. Romantasy is thriving
It’s the perfect blend of love and imagination. For African writers, infusing local myths and love stories could make for powerful global hits.

2. Hidden history is trending
Readers are hungry for narratives that reveal forgotten events and unheard perspectives. African history is full of moments waiting to be retold in fresh ways.

3. Contemporary nostalgia
It’s about making readers feel the present while pulling on threads from the past they miss, a combination that connects deeply.

These trends aren’t passing fads. They’re a signal: readers want emotion, discovery, and authenticity in their stories.

A growing number of publishers in the UK are worried.

With how fast generative AI is developing, there’s concern that fiction writers, especially those just getting started,  might get replaced.

We understand where the fear comes from. AI tools can now write blog posts, sales copy, social media content, and even novels,  in minutes.

But here’s what no one is talking about enough:

AI can’t tell your story.
Not the way you can.

It doesn’t know your upbringing.
It doesn’t carry your cultural depth.
It can’t tap into your voice, your struggle, or your lived experience.

This matters, especially if you’re an African writer or creator.

The Problem with AI Writing
Generative AI is built to sound correct.
But "correct" isn't always real.

It pulls from patterns, data, and existing writing to form new outputs,  but it doesn’t know what life feels like in Nairobi, Kigali, Accra, or Lagos.

It doesn’t know the weight of your grandmother’s proverb.
It can’t write about the quiet frustrations of living in a fast-changing city.
It won’t understand the layered slang of your people.

What readers crave today,  more than speed, is authenticity.

They want voices that feel true, not just technically sound.

So What Should Writers Do?
Keep creating.

Especially in Africa, we need more real, grounded stories. Stories that aren’t polished by algorithms but shaped by life.

Whether you’re a content writer, a poet, a fiction author, or a brand storyteller, your edge is your truth.

Use tools where they help. But never let them replace your voice.

You’re not behind.
You’re ahead, because you’re real.


In Conclusion, AI is powerful, but it has limits.
And the one thing it can’t fake is you.

We all chase numbers.

More likes, more views, more shares. It’s normal. But sometimes, the real power of content lies in the quiet, helpful posts, not the flashy viral ones.

A few years ago, I crafted what I thought was a brilliant content marketing post. Smart, technical, clean.
It flopped.

But a quick story about a mistake I made? That one took off.
Why? Because people crave honesty and relatability more than polish.

Great content feels like a conversation. It solves a problem. It doesn’t try to show off, it tries to serve.

So next time you sit down to write, ask yourself:

“What’s one thing I’ve learned recently that could help someone else?”

That’s the post worth writing.
And those are the ones people remember.

Still trying to figure out what to post on YouTube this year? You’re not alone.

If you want to grow your YouTube channel fast, you need to create videos around what people are actually searching for.

And in 2025, that means keeping up with trending topics and audience behavior.

Well, lucky for you, WazoPlus did the research so you didn’t have to.

Here are the YouTube content ideas 2025 creators are using to increase views organically and get noticed.

1. ASMR is Still a Whole Vibe.

From “eat with me” videos to relaxing cooking sounds, ASMR YouTube videos are still huge. Viewers love it for sleep, focus, and even stress relief.

Tip: “African ASMR” is rising fast. Think nature, rain sounds, market hustle sounds, inside the traffic.

2. Pop Culture & Celebrity Commentary.

Let’s be honest, celebrity drama always pulls views.

Viewers are always hooked on quick takes, drama breakdowns, and commentary on viral interview moments.

Ideas:

• Recaps of red carpet events and reviews.
• Explainers on celebrity controversies. Eg: The Justin Bieber, Selena Gomez and Hailee Bieber timeline.
• Breakdowns of pop culture chaos.

Tip: Just add your twist; people want your perspective, not just the news.

Psst… Celebrity dating timelines are always a big hit.

3. Quiet Life & Soft Living Vlogs

After years of hustle culture, people are embracing calm. And content creators have keyed into that.

The soft living YouTube trend is all about peace, intention, and cozy vibes.

Try content like:

• Slow morning routines.
• Minimalist day-in-the-life.
• Quiet life YouTube vlog.

These types of videos offer escapism and the peaceful content watchers crave.

Tip: Create a channel that feels like a calm, safe space.

4. Movie & TV Show Breakdowns Are a Hit.

People love watching movies and TV reviews, but they really love deep dives.

Ideas like:

• What you missed in [Movie Title].
• Hidden messages, plot holes, or character studies.
• Episode-by-episode breakdowns.

Tip: New shows/movies = trending searches. (Like when the Sinners movie was trending).

Great for tapping into high search volume YouTube ideas while they’re hot.

If you're ready to grow your YouTube channel fast, follow the data.

WazoPlus tracks the top trending YouTube topics so you can focus on creating content ideas that rank.

👉Ready for more viral YouTube topics 2025? Tap into WazoPlus, your content trend bank.

Pick one idea. Start creating. Let the algorithm do the rest.

More people are using AI tools to search for answers. Whether it’s ChatGPT, Google’s AI Overviews, or Perplexity, these tools are changing how content gets discovered.

That means traditional SEO isn’t enough anymore. If you want your content to show up in AI-generated answers, you need to understand Generative Engine Optimisation (GEO).

What is Generative Engine Optimisation?

GEO is the act of structuring your content so that it can be easily understood and cited by AI-powered search tools. 

These tools don’t just pull from keywords, they extract answers, summaries, and useful data from content that is clear, structured, and trustworthy.

When done right, GEO increases your chances of:

• Being featured in AI-generated responses
• Getting cited as a trusted source
• Driving traffic back to your site

Why GEO Matters for Creators and Brands

AI tools are becoming the default way many people find information. Users ask a question, and the AI pulls information from top sources instantly. If your content isn’t showing up there, you’re missing visibility and potential traffic.

When AI tools use your content, they link back to your site. That helps drive traffic, build authority, and increase brand visibility.

And since more users are getting answers straight from AI tools, this visibility matters more than ever.

How to Optimise for Generative Engines

This section is a step-by-step process on how to optimise your content for AI

1. Answer Clear Questions

AI tools look for direct, helpful answers. Start each major section with a real question your audience is likely asking. Use tools like:

• Google’s “People Also Ask”
• Reddit forums
• Quora or AnswerThePublic

For example, instead of writing “How GEO Can Help,” write “What is Generative Engine Optimisation?” or “How Do You Optimise for AI Tools?”

2. Be Straightforward and Specific

Avoid long intros or vague phrases. Get to the point. Give facts, clear definitions, steps, or lists that answer the question in plain language. This helps AI pull your content accurately.

For example, start with “GEO helps your content appear in AI tools by structuring it around real questions and clear answers.”

3. Use Structured Formats

Use a structure that both humans and AI can understand:

• H2 and H3 headings
• Bullet points and numbered lists
• Bold for important phrases
• Short paragraphs (2–3 lines max)

This makes it easier for AI to understand and reference your content.

4. Add Sources and Practical Examples

Link to trusted sources and use real examples that back up your point. AI tools prefer well-sourced content. Reference up-to-date statistics, studies, and examples from trusted websites.

For example, “According to Search Engine Journal, over 80% of marketers believe AI will influence SEO strategy this year.”

Read the biggest hook mistakes content creators make (And How to Fix Them).

5. Use Internal Links to Related Topics

Build depth by linking to your other content. This shows you’re an authority and helps both human readers and bots explore your site further.

For example, “If you’re updating older content, check out our article on SEO Refresh Strategies.”

6. Add Schema Markup to Help AI Understand Your Content

Schema markup is a type of structured data that helps search engines and AI tools understand what your content is about. 

When added to your website’s code, it gives more context and makes your content easier to display in search results and AI responses.

Here are three key types of schema to use:

1. FAQ Schema

This is used when your content includes a list of frequently asked questions and answers. 

Adding an FAQ schema allows Google and AI tools to show your questions and answers directly in search results or AI summaries.

Use it when: Your article includes clear Q&A sections that respond to specific user queries.

2. Article Schema

This tells search engines that your page is an article. It includes details like the headline, author name, publish date, and article body. 

This makes it easier for your content to be featured in news carousels, snippets, or cited by AI.

Use it when: You're publishing blog posts, news articles, or editorial-style content.

3. How-To Schema

This schema is used for step-by-step instructional content. It helps your how-to guide appear with rich features like steps, images, and even tooltips in search results.

Use it when: Your content walks the reader through a process, task, or tutorial (e.g. “How to Set Up a Blog”).

7. Optimise Metadata and Alt Text

Your page titles, meta descriptions, and image alt texts should match the content’s focus. This makes it easier for crawlers and AI to understand your topic.

8. Refresh and Update Your Content Often

AI tools prefer newer, active content. Review older posts regularly and:

• Fix outdated links
• Add new examples
• Reformat using the GEO structure
• Add FAQ sections based on recent comments
  

What If My Content Still Isn’t Getting Picked Up?

Sometimes it takes time. Here are a few quick fixes:

• Recheck your headers are they real questions?
• Add more internal links to improve authority
• Submit your sitemap to Google again
• Build a few backlinks to the page
• Ask your audience what’s unclear and improve the answers

Conclusion

Generative Engine Optimisation helps your content stay relevant as AI tools become part of everyday search. 

Instead of fighting the shift, use it as a chance to be more visible in the places your audience is already looking.

If you want to create content that gets picked up by AI tools then join WazoPlus today and start building smarter, searchable content.

↔️ www.wazoplus.com

If you’ve ever spent hours creating content that no one reacts to, you’re not alone. The truth is good content isn’t just about what you want to say. 

It’s about what your audience needs to hear. That’s where Voice-of-Customer (VoC) content comes in.

VoC content is based on real words, questions, and feedback from your audience. 

It helps you write in a way that connects, builds trust, and solves real problems.

Here’s how to create it:

Start by Listening

Check where your audience is already talking either in the comment sections, product reviews, DMs, support emails, or community posts. 

What are they asking? What do they struggle with? What do they wish someone explained more clearly?

Capture Their Language

Instead of using marketing buzzwords or technical jargon, use the same words your audience uses. This helps them feel like you truly understand them and it’s great for SEO too.

Example: If your audience says “I feel overwhelmed running my business,” use that phrase directly in your headline or intro.

Turn Questions Into Content

Every question you hear from a customer or follower is a potential blog post, email, or video. If one person asks it, more are probably wondering the same.

Use Surveys and Polls

Sometimes, just asking your audience what they want to learn is the best move. Keep it simple.

One question, multiple-choice, or open-ended. You’ll get insight straight from the source.

Show You’re Listening

Let your audience know when their feedback inspires a piece of content. 

For example: “We wrote this guide because many of you asked us how to manage your social content more easily.” It builds trust and shows that you care.

Update Content Based on Feedback

If you’ve published a blog or video before and received feedback on it, consider going back to make it better. 

Add missing info, clarify points, or even turn it into a more helpful resource.

Conclusion

Voice-of-Customer content takes time and listening, but it pays off. You’ll write with more clarity, attract the right people, and build real connection.

Want to learn how to turn your audience’s voice into content that works? Join WazoPlus today and grow your brand with tools, support, and a creative community.
↔️ www.wazoplus.com