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From China to Lagos: The Rise of 'Fake Originals' and the Impact on Nigeria's Fashion Market" 🛍️🇳🇬

From China to Lagos: The Rise of 'Fake Originals' and the Impact on Nigeria's Fashion Market" 🛍️🇳🇬

#retail
#e-commerce
#consumer markets
Dive into the vibrant streets of Lagos, where a booming market in counterfeit fashion, known as "fake originals," is fueled by Chinese e-commerce platforms. Discover the journey from AliExpress to Balogun Market, as knockoffs of popular brands find their way to Nigerian consumers, reshaping the fashion landscape. 🧵👗

In bustling markets like Balogun in Lagos, "fake originals" imitating renowned brands flood the scene, sourced from Chinese platforms like AliExpress and DHgate. Despite China's efforts to combat counterfeits, the ease of access to knockoffs on these platforms persists. The Nigerian government's struggle with enforcing anti-counterfeiting measures, coupled with porous borders, adds to the challenge. The rise of Chinese e-commerce has revolutionized Nigeria's fashion market, enabling small entrepreneurs to thrive, shaping a new era in the trade of imitation luxury. 🌍👠💼


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