Ghana's Blu Penguin: The "Square for Africa"! š¬š
Blu Penguin, often dubbed the "Square for Africa," is revolutionizing commerce in Africa. This Ghanaian startup offers an in-store Point of Sale (PoS) system that allows merchants to accept payments from all channels using a single app.
š Over 85% of commerce in Africa still takes place in physical stores, making Blu Penguin's service invaluable to small and medium-sized businesses.
š Founded by Tenu Awoonor in 2018, the startup integrated mobile money and card payments into its BluPay app, enabling merchants to accept payments via card, mobile money, or QR code, all from a single device. It's simple and widely popular, with over three million unique users transacting on its platform, more than 10% of Ghana's population.
š Impressively, Blu Penguin achieved all this without external funding, sustaining itself through transaction fees and licensing fees from banks.
š Now, Blu Penguin is on the verge of expansion across the continent, aiming to bring its innovative payment solution to more African markets by Q1 2024. The problems it's addressing for small and medium-sized businesses are prevalent throughout Africa.
š Stay tuned for the future of commerce in Africa with Blu Penguin! ššø
#BluPenguin #PaymentRevolution #AfricaCommerce #Innovation
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