Ghana's TecHustle: Revolutionizing Small Business Trade in Africa 🇬🇭 🌍
#banking
#banking
#small business
#financial services
#trade
#payments
Discover how TecHustle, a groundbreaking Ghanaian startup, is building Africa’s largest small business network for global trade. By offering innovative financial services and market access, TecHustle is leveling the playing field for millions of unbanked and underbanked small businesses across the continent. 🚀🌐
TecHustle, a pioneering startup from Ghana, is on a mission to create Africa’s largest small business trade network. Founded in 2017 by Evita Grant, an MIT and Harvard alumna, TecHustle offers crucial financial services and market access to small businesses, particularly those that are unbanked or underbanked.
Key Points:
- Founder Background: Evita Grant, with engineering degrees from MIT and Harvard and a law degree from Harvard Law School, founded TecHustle to aid African small businesses in global trade.
- Flagship Product - AFi Payments: This platform enables small businesses to send and receive payments across Africa quickly, affordably, and securely.
- Market Need: Over 44 million small businesses in Africa conduct trade payments exceeding $400 billion annually, often using unsafe, expensive non-banking methods. AFi Payments addresses this gap with enterprise-grade solutions.
- Mansa Market: A developing B2B marketplace to connect African small businesses with international wholesale buyers.
- Operational Reach: AFi currently operates in Ghana and Togo, with plans to expand within West Africa and to key international partners like the US and China.
- Funding and Recognition: TecHustle is funded by VCs and high-net-worth individuals in the US and Africa. It recently won the Harvard President’s Innovation Challenge, securing a $25,000 grant from the Bertarelli Foundation.
- Early Success: AFi has received positive feedback from early adopters, with 60-70% monthly engagement and a waitlist of over 1,000 small businesses.
Partnerships and Future Plans:
- Key Partnerships: TecHustle has secured strategic partnerships with Ecobank, Absa Bank, Togocom, and CinetPay.
- Regulatory Compliance: The startup holds a payment service license from the Bank of Ghana.
- Monetization Strategy: TecHustle currently generates revenue through transaction fees and is planning to expand its services to new markets.
TecHustle is not just a startup; it's a lifeline for small businesses in Africa, enabling them to compete on a global stage with innovative financial solutions. 🌟💼
#AfricanInnovation #FintechRevolution #GlobalTrade #TecHustle #SmallBusinessSuccess
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