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How Regulation and Consumer Behavior Fuel Fintech Growth in Africa

How Regulation and Consumer Behavior Fuel Fintech Growth in Africa

#fintech
Wiza Jalakasi is the director of Africa market development at Ebanx, a payment company headquartered in Brazil and focused on emerging markets. Ebanx grew fast in Latin America and has now expanded into Africa.

Wiza Jalakasi, Director of Africa Market Development at Ebanx, a Brazilian payment company, delves into the dynamics of fintech growth in Africa. He highlights the influence of unique regulatory dynamics and evolving consumer preferences in shaping payment trends in different African markets. For instance, mobile money thrives in Kenya due to government support, while Nigeria opts for national bank-to-bank transfers. South Africa experiences a shift to instant electronic fund transfers due to online card fraud concerns. Jalakasi also emphasizes the benefits of African payment companies connecting to global payment options, allowing consumers to use local payment methods for various services beyond utility bills. The key trends across emerging markets include mobile-first and non-card-based online payments, with a strong focus on instant payment systems, like Brazil's Pix and India's UPI. This signals the growing significance of alternative payment methods in driving e-commerce across continents. 📊💰📈


#FintechAfrica #PaymentTrends #Regulation #ConsumerBehavior #Ebanx #DigitalPayments


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