Struggling to raise funding for your business?

You’re not alone.

Many Rwandan small businesses hear “You’re not ready” from investors, but aren’t sure why.

Common issues investors see in your business is:

❌ Incomplete or unclear financial records.

❌ Weak management or governance.

❌ No clear growth plan.

❌ Over-reliance on the founder.

So, how can you change that?

With Capital Market Investment Clinic (CMIC).

Offered by Rwanda Stock Exchange, CMIC helps you become investment-ready with:

✅ Expert business assessment.

✅ Financial, legal & audit advisory.

✅ Discounted professional services.

✅ Direct visibility to investors.

✅ Ongoing support even after the program.

Don’t just hope for funding. Build a business investors trust.

Follow us to stay up to date on how your small business can stay investor ready.

#InvestmentReady #CMIC #RwandaBusiness #SMEGrowth #RSE #WazoPlus #StartupFunding

A growing number of publishers in the UK are worried.

With how fast generative AI is developing, there’s concern that fiction writers, especially those just getting started,  might get replaced.

We understand where the fear comes from. AI tools can now write blog posts, sales copy, social media content, and even novels,  in minutes.

But here’s what no one is talking about enough:

AI can’t tell your story.
Not the way you can.

It doesn’t know your upbringing.
It doesn’t carry your cultural depth.
It can’t tap into your voice, your struggle, or your lived experience.

This matters, especially if you’re an African writer or creator.

The Problem with AI Writing
Generative AI is built to sound correct.
But "correct" isn't always real.

It pulls from patterns, data, and existing writing to form new outputs,  but it doesn’t know what life feels like in Nairobi, Kigali, Accra, or Lagos.

It doesn’t know the weight of your grandmother’s proverb.
It can’t write about the quiet frustrations of living in a fast-changing city.
It won’t understand the layered slang of your people.

What readers crave today,  more than speed, is authenticity.

They want voices that feel true, not just technically sound.

So What Should Writers Do?
Keep creating.

Especially in Africa, we need more real, grounded stories. Stories that aren’t polished by algorithms but shaped by life.

Whether you’re a content writer, a poet, a fiction author, or a brand storyteller, your edge is your truth.

Use tools where they help. But never let them replace your voice.

You’re not behind.
You’re ahead, because you’re real.


In Conclusion, AI is powerful, but it has limits.
And the one thing it can’t fake is you.

We all chase numbers.

More likes, more views, more shares. It’s normal. But sometimes, the real power of content lies in the quiet, helpful posts, not the flashy viral ones.

A few years ago, I crafted what I thought was a brilliant content marketing post. Smart, technical, clean.
It flopped.

But a quick story about a mistake I made? That one took off.
Why? Because people crave honesty and relatability more than polish.

Great content feels like a conversation. It solves a problem. It doesn’t try to show off, it tries to serve.

So next time you sit down to write, ask yourself:

“What’s one thing I’ve learned recently that could help someone else?”

That’s the post worth writing.
And those are the ones people remember.

Still trying to figure out what to post on YouTube this year? You’re not alone.

If you want to grow your YouTube channel fast, you need to create videos around what people are actually searching for.

And in 2025, that means keeping up with trending topics and audience behavior.

Well, lucky for you, WazoPlus did the research so you didn’t have to.

Here are the YouTube content ideas 2025 creators are using to increase views organically and get noticed.

1. ASMR is Still a Whole Vibe.

From “eat with me” videos to relaxing cooking sounds, ASMR YouTube videos are still huge. Viewers love it for sleep, focus, and even stress relief.

Tip: “African ASMR” is rising fast. Think nature, rain sounds, market hustle sounds, inside the traffic.

2. Pop Culture & Celebrity Commentary.

Let’s be honest, celebrity drama always pulls views.

Viewers are always hooked on quick takes, drama breakdowns, and commentary on viral interview moments.

Ideas:

• Recaps of red carpet events and reviews.
• Explainers on celebrity controversies. Eg: The Justin Bieber, Selena Gomez and Hailee Bieber timeline.
• Breakdowns of pop culture chaos.

Tip: Just add your twist; people want your perspective, not just the news.

Psst… Celebrity dating timelines are always a big hit.

3. Quiet Life & Soft Living Vlogs

After years of hustle culture, people are embracing calm. And content creators have keyed into that.

The soft living YouTube trend is all about peace, intention, and cozy vibes.

Try content like:

• Slow morning routines.
• Minimalist day-in-the-life.
• Quiet life YouTube vlog.

These types of videos offer escapism and the peaceful content watchers crave.

Tip: Create a channel that feels like a calm, safe space.

4. Movie & TV Show Breakdowns Are a Hit.

People love watching movies and TV reviews, but they really love deep dives.

Ideas like:

• What you missed in [Movie Title].
• Hidden messages, plot holes, or character studies.
• Episode-by-episode breakdowns.

Tip: New shows/movies = trending searches. (Like when the Sinners movie was trending).

Great for tapping into high search volume YouTube ideas while they’re hot.

If you're ready to grow your YouTube channel fast, follow the data.

WazoPlus tracks the top trending YouTube topics so you can focus on creating content ideas that rank.

👉Ready for more viral YouTube topics 2025? Tap into WazoPlus, your content trend bank.

Pick one idea. Start creating. Let the algorithm do the rest.

More people are using AI tools to search for answers. Whether it’s ChatGPT, Google’s AI Overviews, or Perplexity, these tools are changing how content gets discovered.

That means traditional SEO isn’t enough anymore. If you want your content to show up in AI-generated answers, you need to understand Generative Engine Optimisation (GEO).

What is Generative Engine Optimisation?

GEO is the act of structuring your content so that it can be easily understood and cited by AI-powered search tools. 

These tools don’t just pull from keywords, they extract answers, summaries, and useful data from content that is clear, structured, and trustworthy.

When done right, GEO increases your chances of:

• Being featured in AI-generated responses
• Getting cited as a trusted source
• Driving traffic back to your site

Why GEO Matters for Creators and Brands

AI tools are becoming the default way many people find information. Users ask a question, and the AI pulls information from top sources instantly. If your content isn’t showing up there, you’re missing visibility and potential traffic.

When AI tools use your content, they link back to your site. That helps drive traffic, build authority, and increase brand visibility.

And since more users are getting answers straight from AI tools, this visibility matters more than ever.

How to Optimise for Generative Engines

This section is a step-by-step process on how to optimise your content for AI

1. Answer Clear Questions

AI tools look for direct, helpful answers. Start each major section with a real question your audience is likely asking. Use tools like:

• Google’s “People Also Ask”
• Reddit forums
• Quora or AnswerThePublic

For example, instead of writing “How GEO Can Help,” write “What is Generative Engine Optimisation?” or “How Do You Optimise for AI Tools?”

2. Be Straightforward and Specific

Avoid long intros or vague phrases. Get to the point. Give facts, clear definitions, steps, or lists that answer the question in plain language. This helps AI pull your content accurately.

For example, start with “GEO helps your content appear in AI tools by structuring it around real questions and clear answers.”

3. Use Structured Formats

Use a structure that both humans and AI can understand:

• H2 and H3 headings
• Bullet points and numbered lists
• Bold for important phrases
• Short paragraphs (2–3 lines max)

This makes it easier for AI to understand and reference your content.

4. Add Sources and Practical Examples

Link to trusted sources and use real examples that back up your point. AI tools prefer well-sourced content. Reference up-to-date statistics, studies, and examples from trusted websites.

For example, “According to Search Engine Journal, over 80% of marketers believe AI will influence SEO strategy this year.”

Read the biggest hook mistakes content creators make (And How to Fix Them).

5. Use Internal Links to Related Topics

Build depth by linking to your other content. This shows you’re an authority and helps both human readers and bots explore your site further.

For example, “If you’re updating older content, check out our article on SEO Refresh Strategies.”

6. Add Schema Markup to Help AI Understand Your Content

Schema markup is a type of structured data that helps search engines and AI tools understand what your content is about. 

When added to your website’s code, it gives more context and makes your content easier to display in search results and AI responses.

Here are three key types of schema to use:

1. FAQ Schema

This is used when your content includes a list of frequently asked questions and answers. 

Adding an FAQ schema allows Google and AI tools to show your questions and answers directly in search results or AI summaries.

Use it when: Your article includes clear Q&A sections that respond to specific user queries.

2. Article Schema

This tells search engines that your page is an article. It includes details like the headline, author name, publish date, and article body. 

This makes it easier for your content to be featured in news carousels, snippets, or cited by AI.

Use it when: You're publishing blog posts, news articles, or editorial-style content.

3. How-To Schema

This schema is used for step-by-step instructional content. It helps your how-to guide appear with rich features like steps, images, and even tooltips in search results.

Use it when: Your content walks the reader through a process, task, or tutorial (e.g. “How to Set Up a Blog”).

7. Optimise Metadata and Alt Text

Your page titles, meta descriptions, and image alt texts should match the content’s focus. This makes it easier for crawlers and AI to understand your topic.

8. Refresh and Update Your Content Often

AI tools prefer newer, active content. Review older posts regularly and:

• Fix outdated links
• Add new examples
• Reformat using the GEO structure
• Add FAQ sections based on recent comments
  

What If My Content Still Isn’t Getting Picked Up?

Sometimes it takes time. Here are a few quick fixes:

• Recheck your headers are they real questions?
• Add more internal links to improve authority
• Submit your sitemap to Google again
• Build a few backlinks to the page
• Ask your audience what’s unclear and improve the answers

Conclusion

Generative Engine Optimisation helps your content stay relevant as AI tools become part of everyday search. 

Instead of fighting the shift, use it as a chance to be more visible in the places your audience is already looking.

If you want to create content that gets picked up by AI tools then join WazoPlus today and start building smarter, searchable content.

↔️ www.wazoplus.com

If you’ve ever spent hours creating content that no one reacts to, you’re not alone. The truth is good content isn’t just about what you want to say. 

It’s about what your audience needs to hear. That’s where Voice-of-Customer (VoC) content comes in.

VoC content is based on real words, questions, and feedback from your audience. 

It helps you write in a way that connects, builds trust, and solves real problems.

Here’s how to create it:

Start by Listening

Check where your audience is already talking either in the comment sections, product reviews, DMs, support emails, or community posts. 

What are they asking? What do they struggle with? What do they wish someone explained more clearly?

Capture Their Language

Instead of using marketing buzzwords or technical jargon, use the same words your audience uses. This helps them feel like you truly understand them and it’s great for SEO too.

Example: If your audience says “I feel overwhelmed running my business,” use that phrase directly in your headline or intro.

Turn Questions Into Content

Every question you hear from a customer or follower is a potential blog post, email, or video. If one person asks it, more are probably wondering the same.

Use Surveys and Polls

Sometimes, just asking your audience what they want to learn is the best move. Keep it simple.

One question, multiple-choice, or open-ended. You’ll get insight straight from the source.

Show You’re Listening

Let your audience know when their feedback inspires a piece of content. 

For example: “We wrote this guide because many of you asked us how to manage your social content more easily.” It builds trust and shows that you care.

Update Content Based on Feedback

If you’ve published a blog or video before and received feedback on it, consider going back to make it better. 

Add missing info, clarify points, or even turn it into a more helpful resource.

Conclusion

Voice-of-Customer content takes time and listening, but it pays off. You’ll write with more clarity, attract the right people, and build real connection.

Want to learn how to turn your audience’s voice into content that works? Join WazoPlus today and grow your brand with tools, support, and a creative community.
↔️ www.wazoplus.com

Look at your last 5 content and tell yourself the truth. Did it grab your attention?

If you were scrolling and saw a stranger with the same content, would you stay to watch it?

No? Then we have a problem.

Let’s be honest with ourselves, there’s a lot of noise online.

We spend time scrolling and swiping away at things that don’t interest us.

So how do you make someone stop scrolling and pay attention to your content?

It all starts with a hook. That is:

1. The first line
2. The first video clip
3. Or the first visual…

That grabs your watcher/reader by the eyeballs and says:

“You’re going to enjoy watching this.”

And if your hook fails to grab your watcher or reader?

Well, it doesn’t matter how great the rest of your content is, they never stayed long enough to see it.

Let’s fix that up right now.

By talking about the most common hook mistakes content creators make and how you can start fixing them today.

Mistake 1: Your Hook Is Too Vague.

Have you ever watched a post for 5 seconds and still didn't understand what the post was about?

That’s the problem with vague hooks.

They don’t give people a reason to care for the rest of the content.

Why being vague is reducing watcher/reader retention:

• People are busy. They need to know what’s in it for them fast.

Don’t stress your watchers.

Make them know what they are gaining from watching you.

What to do instead:

• Get specific and make your promise of value clear and concrete.

Example: “This hack helped me triple my Tiktok engagement in two weeks.”

The value is there, it targets people who want to achieve the same thing, and it has a promised timeline.

Perfect hook.

Mistake 2: Taking Too Long to Get to the Point.

In the words of an old meme: Ain't nobody got no time for that.

If your content takes 15 seconds to warm up, you’ve already lost ‘em.

You've lost me sincerely😒

Why taking too long ruins your content:

• On Reels and TikTok, you’ve got maybe 2–3 seconds to hook someone.
• Long intros = zero watcher retention.

What to do instead:

• Start with action, emotion, or a bold statement.

Example: “I helped my client triple their lead generation by doing this one thing!”

This would definitely grab my attention; because it has a promised value and targets people.

A good hook.

Mistake #3: Going Full Clickbait.

You’ve seen those skincare content that start with:

“You’ll NEVER believe this trick!”

And then the “trick” is… drink water? Seriously?

That pisses people off because you technically wasted their time.

Why it stops working after a while:

• It kills trust.

People are not getting hyped up to watch your content only to hear basic facts.

• People swipe away fast and platforms notice.

And when people don't trust you, they swipe fast.

And platforms notice this and stop pushing out your videos.

What to do instead:

• Hype it up honestly.

Get actual tips that help people. Not just basic stuff.

• Make sure your hook matches the value of your content.

Like I said, help people.

Mistake 4: Forgetting About a Visual or Audio Hook.

Yes, we want to hook people with words.

But in this present world of unending content, people need more to grab their attention.

Do something with the video. Start with a zoom, a shake.

Capcut has lots of video effects that can act as a video hook. Try them out!

Why just word hooks don't work all the time:

• Platforms like TikTok and Reels are built on visuals and sound.

So we have to capitalize on that.

• If the first frame is boring, they’re out.

Yea, humans have become hard to please in the world of content.

What to do instead:

• Think visually. Add quick cuts, bold on-screen text, or trending sounds.

Utilize Capcut very well. You want to GRAB attention, not beg your watchers for it.

We’ve all made these mistakes at some point. But the key is learning and adjusting.

Because when you get your hook right? People stop, stay till the end, and engage.

Learned something new? Then head over to WazoPlus and sign up.

So you can practice, experiment, and level up your hook game with tools that help you grow.

#wazoplus #contentcreators #contentwriters #contenthooks #rwanda

"Is AI About to Take Over Your Writing Job?" - the thought that plagues our nightmares.

With AI tools like ChatGPT, Jasper, and SurferSEO, content creation has become accessible to all.

These tools make it easier than ever to generate blog posts, write SEO-friendly headlines, and even match a brand's tone with just a few prompts.

But with all this power at our fingertips, it begs the question: If AI can write, what’s left for human writers?

Is this the end of human creativity, or the beginning of a new collaboration between humans and machines?

Let’s get into the tea👇

The Rise of AI in Content Creation.

AI is changing the way we approach content creation. Tools like ChatGPT, Jasper, and SurferSEO are being used for tasks like:

• Drafting blogs
• Writing emails
• Generating product descriptions
• Optimizing SEO content

With these tools, businesses can speed up the content creation process and lower costs.

But while they’re a blessing for businesses, what does this mean for us - the traditional writers?

How AI Can Help Writers.

The key is not replacement, but working alongside AI.

Think of it as having unlimited content ideas and a 24/7 assistant.

With AI tools you have access to:

• Speed: AI can pump out content quickly, helping you produce more in less time.
• Cost-effectiveness: With AI, companies can save money by reducing the need for large teams of writers. Meaning with it, you can take on more jobs and earn more money.
• SEO Content: AI optimizes content perfectly for search engines, making it more likely to perform well.
• 24/7 Availability: AI doesn’t sleep and neither do we. Lol. Meaning we always have an assistant with us.

But as great as these benefits are, AI has its limits.

The Limitations: Why AI Can’t Fully Replace Human Writers.

There are some areas where AI falls short (thank God, lol because these AI benefits are many).

• Emotional Intelligence and Brand Voice: AI can mimic a tone, but it can’t replicate the emotion of a brand’s unique voice.
• Creativity and Storytelling: AI may be able to string words together, but it’s still lacking the creativity needed for compelling storytelling.
• Audience Targeting: AI can analyze data, but it doesn’t have the ability to understand a specific audience’s needs and desires like a human does.
• Originality: AI-generated content can sometimes feel recycled, lacking the originality that a human writer can bring to the table.

Should Writers Be Worried?

Well, yes: Writers who ignore AI might find themselves left behind as the technology continues to evolve. And it is evolving FAST!

No: Writers who see AI as a tool to improve can thrive. AI isn’t here to replace humans; it’s here to work alongside us. Helping us be more productive and get that money.

How Writers Can Future-Proof Their Work (With AI).

To stay relevant in the writing space, even with AI, writers should:

• Learn how to prompt AI: You see this, don’t play with it. Take your time to learn all the tricks and prompts so you can get the best out of AI.
• Shift from writer to strategist: Evolve into content strategists and AI editors, by auditing AI-generated content to ensure it aligns with a brand's voice.
• Focus on what humans do best: There’s no replacing us in creativity, empathy, and emotional connection. We will always be needed for storytelling and brand-building. Let's key into that.
• Combine AI with SEO: Writers who understand SEO and can use AI to enhance their content, will create more optimized content.

So, dear writers,
AI isn’t something to fear; it’s something to embrace.

Instead of thinking of it as a competitor, we should see it as a partner.

Look at the future of content creation as humans + machines, not humans vs. machines.

By using AI as a tool, we can become more efficient, creative, and bag more jobs.

Need a place to practice your AI blog prompts and grow your content writing expertise?

Wazoplus is the perfect place to push your writing to a wider African audience.
Sign up now and begin your content writing journey.

Wrote a blog post and called it a day?

You're leaving so much potential on the table.

Content is hard to create. It takes time, energy, research, and sometimes a battle with imposter syndrome.

But the real trick to making the best out of your content? Squeezing the absolute most out of what you already made.

If you’ve ever felt stuck trying to come up with fresh ideas for every platform; I’ve got good news. You don’t have to.

Let’s talk about how you can turn one solid blog post into 10 different pieces of content that work across Instagram, LinkedIn, Pinterest, your email list, and more.

No fluff. Just practical ways to work smarter, not harder.

Let’s get into it👇

HOW TO REPURPOSE YOUR BLOG POST.

1. Into Instagram Carousel or LinkedIn Slides.

Pull out key points from your blog post and turn them into bite-sized and scroll-stopping short texts.

• Think “mini blog post” but more visual.
• Each slide can highlight a tip, stat, or insight.
• End with a CTA like “Read the full blog” or “Save for later.”

Bonus tip: Carousels and slides on Instagram & LinkedIn, are great for saves and shares.

2. Instagram Reel or TikTok Video.

Choose one strong idea from the blog. It could be a myth to bust, a powerful tip, or a quick breakdown. Then, film a 30–60 second video around it.

• Keep it punchy and clear.
• Use text overlays, visual hooks and trending sounds to boost reach.
• Show your face if possible. There is something about talking videos that people connect  with more.
• You don’t need to be a pro. People love raw, relatable content.

Video content builds trust and boosts visibility across algorithms.

3. Quote Graphic.

Pick a standout line or powerful takeaway from your blog and turn it into a branded graphic.

• This works well for inspirational, insightful, or controversial statements.
• Use your brand colors and fonts.
• Share it on Instagram, LinkedIn, Pinterest, and even your email header.

Super shareable and adds variety to your feed.

4. Wazoplus.

Here, you can reshare your blog posts, and repurpose them as short posts.

• Use attention grabbing graphics
• Start with a hook as well

Wazoplus pushes your articles and posts to an African audience that relates to your content.

5. Twitter (X) Thread.

Take your blog structure and turn it into a thread format:

• Start with a hook that sparks curiosity.
• Break each main point into a tweet.
• End with a CTA or link to the blog.

Twitter threads are a great way to establish thought leadership and start conversations.

6. Newsletter Snippet.

Use the intro or a top insight from your blog as a teaser in your newsletter.

• Add a short personal note or quick takeaway.
• Then invite your subscribers to read the full blog post.

This keeps your email list warm while boosting blog traffic.

7. Pinterest Pin.

Design a graphic with the blog post title or main idea and link it back to your blog.

• Best for how-to or evergreen content.
• Use bold text and compelling visuals.
• Add SEO-friendly keywords in the pin description.

Pinterest isn’t just for recipes and weddings, it drives serious traffic.

8. Podcast Episode.

No time to record a polished episode? No problem. Just hit record and talk through your blog points.

• Talk through the blog casually; like you’re explaining it to a friend.
• Add personal stories or behind-the-scenes insights.
• Upload it to your podcast, use it for social audio, or transcribe it into a new post.

People love audio because they can multitask while listening.

9. LinkedIn Text Post.

Take your blog idea and reframe it into a story or insight tailored to professionals.

• Open with a relatable problem, a story, or relatable moment.
• Share one or two key insights from the blog.
• Keep it concise and valuable.

Perfect for growing your thought leadership on LinkedIn.

10. Content Upgrade or Freebie.

This is where the real magic happens. Turn your blog into a…

• Checklist
• Worksheet
• Mini guide
• Swipe file

Offer it as a freebie in exchange for an email address.
It’s a win-win: Your readers get value, and you grow your list.

• Keep it simple and actionable.
• Offer it as a lead magnet in exchange for emails.

Your blog becomes a gateway to deeper engagement.

11. Live Video or Webinar Topic.

Expand on your blog topic in a live session.

• Share extra context, examples, or answer questions in real time.
• It helps you build credibility and connect with your audience.
• Record the live so you can chop it up for future reels, quotes, and blogs.

One live = weeks of new content potential.

Bonus Tips for Smart Content Repurposing

• Think platform-first. Tailor each piece of content to the vibe and format of the platform it’s going on.
• Plan it out. Use a content calendar or scheduler to spread the repurposed pieces over 2–3 weeks.
• Double down on what works. Track engagement. If reels are winning, make more reels.

You don’t need more content ideas, you just need a smarter strategy.

One blog post can be 10 ways to stay visible and valuable.

And the best place to practice all these tips, Wazoplus - Africa's only social platform where content creators can shine.

Save this for your next blog post because your future self will thank you.

Which of these repurposing strategies have you tried or are you going to try next?
Let me know in the comments!

You put effort into creating content, but no one seems to engage. No likes, no comments, no shares. It feels like you’re talking to yourself.

The good news? You’re not alone. Many content creators face this problem. 

The better news? There are simple ways to fix it.

Here’s why your content isn’t getting engagement and how to turn things around.

1. Your Hook Isn’t Strong Enough

People scroll fast, especially on social media. If your first sentence doesn’t grab attention immediately, they move on without reading the rest. 

A weak opening makes your content easy to ignore.

To fix this, start with a strong hook. Ask a question that makes people think. Make a bold statement that sparks curiosity. Share a short, relatable story that draws people in.

The goal is to stop the scroll and make your audience want to read more. If your opening line doesn’t make someone pause, rewrite it.

2. Your Content Is Too Generic

If your content sounds like everything else out there, people won’t feel the need to engage. 

Generic advice, vague statements, and overused tips don’t stand out. People engage when they see something fresh, relatable, or insightful.

To make your content more engaging, focus on real-life experiences. Instead of saying, “Create valuable content,” show what valuable content looks like with a personal example.

Instead of stating general tips, share a story about what worked for you and why. The more specific and personal you are, the more people will connect with your content.

3. You’re Not Encouraging Interaction

If you don’t give people a reason to engage, they won’t. Many creators write great content but fail to invite responses. 

Without a clear invitation to interact, people will simply read and move on.

To fix this, always include a call to action (CTA) at the end of your post. Ask a question that encourages discussion. Invite people to share their experiences or opinions.

Make it easy for them to respond. Engagement isn’t just about what you post, it's about how you encourage people to join the conversation.

4. You Post and Ghost

Engagement is a two-way street. If you publish a post and then disappear, your audience won’t feel a reason to interact. 

Social media platforms also prioritize content that sparks conversation, so if you’re not engaging with others, your content won’t be seen by many people.

The best way to fix this is to stay active after posting. Reply to comments as quickly as possible. Ask follow-up questions to keep the conversation going.

Engage with other people’s posts before and after publishing yours. 

The more active you are, the more likely LinkedIn, X(Twitter), or any other platform will push your content to a larger audience.

5. Your Content Isn’t Easy to Read

Long blocks of text can make people lose interest before they even start reading. If your content looks overwhelming, most people will skip it.

The fix is simple: make your content easy to read. Use short paragraphs. Write in a conversational tone. Break complex ideas into simple, digestible sentences. 

People engage more with content that feels effortless to consume. If your post looks too dense, consider breaking it up or simplifying the language.

6. You’re Not Posting Consistently

If you post once in a while, your audience will forget about you. Inconsistent posting means you’re not staying top of mind, and when you do post, people are less likely to engage.

To fix this, create a content schedule and stick to it. Start with two to three posts per week and be consistent.

Posting regularly helps build trust with your audience and trains the algorithm to show your content to more people. The more consistent you are, the more engagement you’ll get over time.

Conclusion

Low engagement doesn’t mean your content isn’t good. It just means you need a better strategy. 

You can start getting more likes, comments, and shares by writing strong hooks, making your content more specific, inviting interaction, staying active, keeping your posts easy to read, and posting consistently.

Try these strategies and see the difference in your engagement.

Ready to build your brand with content that gets engagement? Join WazoPlus today and start creating.

#wazoplus #contentmarketing #engagement #writingtips