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Jendaya raises funding to scale its Africa-focused luxury e-commerce platform
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Fashion items are among the most — if not the most — sought after on many e-commerce platforms. In Africa, for instance, fashion has held the top spot in Jumia for the largest category of items sold over the years. This means there’s no shortage of demand for fashion items across the continent, and the supply is picking up steam even in the high-end categories.
Jendaya, a luxury e-commerce platform, has raised $1.2m in pre-seed funding. The platform acts as a gateway for global luxury brands to access the African market and African consumers to purchase high-end goods. With an ethos supporting slow fashion, artisan craft and made-to-order luxury items, Jendaya has processed approximately 300 orders since its launch in December 2021, with average order value per shopping cart of $350. The platform is partnering with DHL and has seen the most traction from the UK, US, Ghana and Nigeria. Jendaya also has B2B offerings, which have brought in $100,000 in revenue, and plans to double its current 70-strong roster of brands this year.
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