Jumia Ceases Food Delivery Amidst Tough Competition: CEO Talks Strategy Shift
Jumia recently announced the discontinuation of its food delivery service, Jumia Food, across seven markets, attributing the decision to challenging market conditions and economic factors. The move aims to cut losses, with the food delivery segment accounting for about 11% of the company's gross merchandise volume. CEO Francis Dufay explains that the intense competition, operational complexities, and resource constraints led to this strategic shift. Jumia now focuses on its core physical goods business, emphasizing growth in categories like electronics, fashion, and appliances. The company is optimistic about this pivot and aims to recover lost orders swiftly. 📉🍲
#JumiaFoodExit #BusinessShift #EcommerceOptimism #Jumia #EcommerceShift #BusinessStrategy
Read more on TechCrunch
