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Jumia Shifts Strategy: Halts Food Delivery in Seven Markets, Pivots Focus to Core Goods Business

Jumia Shifts Strategy: Halts Food Delivery in Seven Markets, Pivots Focus to Core Goods Business

#business
#e-commerce
#delivery
#food
#Food
🍔 Jumia, the pan-African e-commerce giant, announces the discontinuation of its food delivery service across seven markets, citing operational challenges and macroeconomic conditions. 🚀 The strategic move aims to optimize resources and prioritize the growth potential of Jumia's core physical goods business, signaling a shift in focus within the competitive African e-commerce landscape. 🛒

Jumia is ceasing its food delivery operations in seven markets, including Nigeria and Kenya, by the end of December 2023. The decision follows cost-cutting efforts initiated in Q4 2022 and aligns with Jumia's pursuit of profitability. The company emphasizes redirecting efforts toward its core physical goods business and JumiaPay operations, acknowledging the challenging economics of the food delivery sector in Africa. The move reflects broader industry trends, with competitors like Bolt Food also exiting markets due to macroeconomic challenges and heightened competition. Some employees will transition to roles in the ongoing physical goods business, aligning with Jumia's strategic shift. 


#EcommerceNews #JumiaBusiness #AfricanTech #Jumia #Ecommerce #BusinessStrategy


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