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Koo's Missed Opportunity: How Nigeria's Ban on X Faded its Shine 🇮🇳 🇳🇬

Koo's Missed Opportunity: How Nigeria's Ban on X Faded its Shine 🇮🇳 🇳🇬

#government
#social media
#content writing
Indian microblogging platform Koo gained traction in Nigeria after a temporary government ban on X in 2021. Prominent Nigerian political figures had endorsed Koo two years ago, but have now abandoned the platform. Experts believe the government’s endorsement was one reason why Koo failed to succeed in Nigeria.

🇮🇳 Indian microblogging platform Koo made a splash in Nigeria during the temporary ban on X (formerly Twitter) in 2021. Endorsements from Nigerian officials, including former President Buhari, initially boosted Koo's popularity. However, two years later, the platform has lost its appeal in Nigeria, with stagnant growth and a decline in users. Nigerians primarily used Koo out of curiosity and returned to X when the ban lifted. Koo's window of opportunity in Nigeria seems to have closed, as users prefer X, despite any shortcomings. 📉📲


#Koo #Nigeria #Microblogging #SocialMedia #X #MissedOpportunity


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