Mano, a grocery delivery startup serving upscale areas in Lagos and Abuja, is expanding into Nigeria's competitive food delivery market. Founded in 2020 and launched in Nigeria in 2022, Mano operates dark stores in prime locations like Lekki and Victoria Island, promising 40-minute deliveries. Unlike competitors, Mano charges a flat ₦1,400 delivery fee, targeting high-income customers.

• Expansion Strategy: Mano plans to leverage its existing high-end customer base, focusing on quality and service over scale.
• Operational Model: Transitioning from owning inventory in grocery delivery to an aggregation model for food delivery, partnering with restaurants while allowing real-time order tracking.
• Market Approach: Mano aims to address common issues like delayed delivery and damaged food, maintaining a 10km delivery radius from restaurant partners.
• Customer Focus: Prioritizing a premium experience, Mano seeks to nurture a smaller, loyal customer base rather than rapid expansion.

Mano's tactical approach emphasizes steady growth and efficiency, aiming to steadily increase revenue while maintaining high service standards.

Highlights:

• Strategic Expansion: Mano leverages its high-end customer base with a ₦1,400 flat delivery fee.
• Quality Focused: Ensuring top-notch service and addressing common delivery issues.
• Operational Shift: Moving from dark stores to partnering with local restaurants.
• Customer-Centric: Targeting premium customers with a 10km delivery radius.

"Mano is the underdog. You won’t see us everywhere, but we are moving and even so steadily," says Marketing Manager Fadekemi Adefemi. 📈

#ManoDelivery #FoodDelivery #Nigeria #StartupExpansion #QualityService

Read more on TechCabal