Jon Lubwama
posted on Feb 16, 2023Meet Gebeya: The Ethiopian Startup Revolutionizing the Tech Talent Marketplace in Africa
In recent years, Africa has become a hub for innovation and technological advancement, with a growing number of startups and entrepreneurs in the tech industry. However, one of the biggest challenges facing the industry is the shortage of skilled tech talent. This is where Gebeya comes in - a tech talent marketplace and training platform based in Ethiopia that is revolutionizing the way businesses find and hire talented software engineers and developers. In this essay, we will explore the founding story of Gebeya, the amount of funding the company has raised, the market opportunity, and the challenges facing the company.
The Founding Story of Gebeya
Gebeya was founded in 2016 by two African entrepreneurs, Amadou Daffe and Hiruy Amanuel. The two met in a coding boot camp in San Francisco, where they discovered a shared passion for solving the tech talent shortage in Africa. They realized that there was a significant gap between the demand for tech talent in Africa and the number of skilled professionals available. This led to the creation of Gebeya, a platform that connects African software engineers and developers with international clients.
The name "Gebeya" means "marketplace" in Amharic, the official language of Ethiopia. The founders chose this name because they wanted to create a marketplace that would bring together talented African tech professionals and clients from around the world. Gebeya's mission is to empower African talent, provide businesses with access to high-quality tech professionals, and ultimately drive economic growth in Africa.
Funding Raised by Gebeya
Since its inception, Gebeya has raised a significant amount of funding to support its growth and expansion. In 2016, the company raised $50,000 from Seedstars World, a Swiss startup competition. In 2018, Gebeya raised $2 million in a seed funding round led by Partech Ventures, a global venture capital firm. The funding round also included investment from Orange Digital Ventures, Consonance Investment Managers, and a number of angel investors. The company used the funding to expand its services and reach new markets, including the United States and Canada.
Market Opportunity for Gebeya
The market opportunity for Gebeya is significant, as the demand for tech talent in Africa is multiplying. The African continent has a young and rapidly growing population, with a large percentage of the population under 25 years old. This provides a significant opportunity for Gebeya to tap into a large pool of potential talent. The company has developed a rigorous vetting process for its talent, ensuring that only the most skilled candidates are accepted into the platform. This ensures that clients have access to high-quality tech professionals who can help them achieve their business goals.
Can Gebeya be Successful?
There is no doubt that Gebeya has the potential to be successful in Africa. The company has already demonstrated its ability to connect businesses with top tech talent, and it has a strong track record of success in the region. However, there are also several challenges that Gebeya will need to overcome in order to achieve long-term success.
One of the biggest challenges facing Gebeya is the need for more skilled tech talent in Africa. While the company has been successful in identifying and recruiting top talent, the demand for these professionals is still far outstripping the supply. This means that Gebeya will need to continue investing in training and development programs to ensure that it can continue to provide businesses with access to high-quality tech professionals.
Another challenge facing Gebeya is the competition from other startups in the space. While Gebeya has established itself as a leader in the market, there are several other startups that are also focused on addressing the shortage of skilled tech talent in Africa. This means that Gebeya will need to continue innovating and developing new solutions to remain competitive.
In addition to these challenges, Gebeya will also need to navigate the complex regulatory environment in Africa. Each country has its own unique set of regulations and requirements, and Gebeya will need to ensure that it is in compliance with all of these regulations in order to operate effectively in each market.
Despite these challenges, there are several factors that suggest that Gebeya has a strong chance of success in Africa. First, the company has already demonstrated its ability to identify and recruit top tech talent from across the continent. This has given it a strong foundation to build upon as it continues to expand its operations.
Second, the demand for skilled tech talent in Africa is only going to continue to grow in the coming years. As more businesses in the region look to adopt new technologies and digitize their operations, the demand for skilled tech professionals is only going to increase. This presents a significant opportunity for Gebeya to continue expanding its services and growing its customer base.
Finally, the support of the international community is also likely to play a significant role in Gebeya's success. The company has already received significant investment from international organizations and investors, and this support is likely to continue as the company continues to grow and expand.
Overall, while there are certainly challenges that Gebeya will need to overcome in order to achieve long-term success in Africa, there are also several factors that suggest that the company has a strong chance of succeeding. By continuing to innovate and develop new solutions, and by remaining focused on its mission of driving economic growth in the region, Gebeya is well-positioned to become a leading player in the African tech industry.
As we alluded to earlier, there are several other startups in Africa that are doing similar work to Gebeya, albeit with different approaches and business models. These companies are all focused on addressing the shortage of skilled tech talent in the region and providing businesses with access to high-quality tech professionals. Some of these startups have gained significant traction and funding, while others are still in the early stages of development.
One such startup is the unicorn and arguably the biggest player n that space, Andela, which was founded in 2014 and is based in Nigeria. Andela provides businesses access to a pool of highly skilled African software engineers and developers. The company has developed a unique model in which it recruits and trains top talent from across the continent and connects them with international clients. Andela has raised more than $180 million in funding, and its talent pool has worked with some of the world's largest tech companies, including Microsoft and Google.
Another startup in the space is Coders4Africa, founded in 2011 and based in Senegal. Coders4Africa is a training and placement organization that focuses on developing tech talent in Africa. The company offers training programs in coding, web development, and other tech-related fields, and works with businesses to place graduates in job opportunities. Coders4Africa has partnerships with several international organizations and has worked with businesses across the continent. In July 2018, Gebeya acquired Coders4Africa as part of its African expansion.