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Merger Talks Underway: MaxAB and Wasoko, Leading B2B E-commerce Platforms in Africa, Explore Integration 🤝🏼 🔀
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In an exclusive update, Egyptian B2B e-commerce giant MaxAB and Kenya-based Wasoko are currently in merger discussions, signaling a potential transformation in Africa's B2B e-commerce landscape. As funding challenges impact players in the sector, the talks aim to navigate synergies between MaxAB's stronghold in Egypt and Morocco and Wasoko's East African footprint.
Egyptian B2B e-commerce powerhouse MaxAB and Kenya's Wasoko are reportedly in merger talks as both companies navigate funding challenges and operational adjustments in the competitive African market. The talks come amid funding scarcity affecting B2B e-commerce players across the continent, with Wasoko having recently conducted layoffs and MaxAB contemplating a bridge round. While details of the deal are still undisclosed, the merger could reshape the B2B e-commerce landscape, uniting MaxAB's presence in Egypt and Morocco with Wasoko's operations in East Africa.
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