Next Wave: How much digitisation will be enough for B2B e-commerce in Africa?
#e-commerce
#b2b
#digital economy
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This week, I’ll take a break from the ecosystem review series to share a bit of my evolving thoughts on B2B retail digitisation in the past few weeks. The summary is that hurting FMCG sales leaves a question mark over how thick the digital layer in FMCG retail should be.
Read the newsletter on The Next Wave
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