YouVerify, a Nigerian startup focused on digital identity verification, has launched its services in Kenya. The company aims to address the challenges associated with identity verification processes by offering a range of products beyond traditional know-your-customer (KYC) services. YouVerify provides solutions such as know-your-business, know-your-transaction, know-your-employee, risk intelligence, and media screening. By expanding its operations to Kenya, the company aims to help businesses comply with regulatory requirements and contribute to a more trustworthy and transparent economy. YouVerify plans to target sectors like telcos, banks, and lenders for its verification services. However, navigating complex and evolving regulatory frameworks, as well as staying ahead of emerging fraud techniques, remain ongoing challenges in the market.

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