Kenyan identity management startup Peleza has merged with YC-backed Prembly, creating the Prembly Group. This strategic move aims to build a stronger presence in East Africa and improve customer service offerings. While Peleza specializes in conducting background checks, Prembly focuses on identity verification, security, and compliance.

Key Highlights:

• The merger aims to leverage Peleza’s industry knowledge and Prembly’s infrastructure to enhance service offerings.
• Over the past 18 months, Peleza has been utilizing Prembly’s infrastructure, making this merger a natural extension of their collaboration.
• Lanre Ogungbe, co-founder and CEO of Prembly, will lead the new entity as CEO of Prembly Group.
• Marita Mutemi, founder and CEO of Peleza, will join as CFO and CEO of Prembly East Africa.
• The combined team will consist of approximately 100 employees, with about ten roles being made redundant.

Impact and Future Plans:

• The merger aims to position Prembly Group as the leading provider of identity management solutions across Pan-Africa.
• The decision to name the entity Prembly Group leverages Prembly’s established market presence and global recognition in compliance and digital security solutions.
• Plans are underway to integrate the KYC/B technology platforms of both companies, further streamlining their operations.

Background:

• Peleza, founded in 2015, has been a key player in East Africa, partnering with Uber, Bolt, and FedEx.
• Prembly, founded in 2021, raised $2.8 million in a seed round in 2022, backed by MaC Venture Capital and Soma Capital.

This merger marks a significant milestone for both companies, promising enhanced value and service offerings to their customers across various markets and globally.

🔗 Discover more about this merger and its impact on the African identity management industry!

Read more on TechCabal