Nigerian online grocery platform, Pricepally, has secured $1.3 million in seed funding from investors including Samurai Incubate. The funding will be utilized to expand the startup's services beyond its current presence in three cities in Nigeria and reintroduce group buying options for consumers. Pricepally, founded in 2019, emphasizes transparency and affordability by sourcing fresh produce directly from farmers. The startup plans to leverage its strong customer retention and introduce new features like online group buying to tackle food insecurity in Nigeria's market.
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