Kenyan fashion e-commerce startup ShopZetu is expanding its offerings by adding beauty and home décor categories to its platform. The company aims to become a leading lifestyle platform and plans to scale regionally and attract international fashion brands. ShopZetu recently closed a $1 million pre-seed funding round and intends to increase the number of vendors on its platform to 1,000. The startup addresses the fragmented fashion industry by aggregating fashion and lifestyle products under one roof, providing price visibility and customer trust. ShopZetu offers various services to vendors, including content, digital marketing, warehousing, and delivery. The company aims to lower barriers for fashion brands to start and scale and is targeting the growing fashion industry in sub-Saharan Africa.
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